Category: Global
Harnessing the insight from the survey, Tiger Beer and Manchester United, have committed to delivering experiences to deepen the connection between the fans and the club.
This feature brings together desktop, mobile, and app display inventory into a single line item, making it easier to launch and monitor reporting.
The identity solutions can be accessed through Yahoo’s launch partners Amazon Publisher Services, InMobi Advertising, Magnite, and Pubmatic.
Inspired by the brand's future direction, and with a brief to align its tradition and unique culture, Jellyfish was responsible for creating an updated tone of voice reflecting Japan Airlines’ commitment to providing exceptional experiences, reliability and Japanese hospitality.
For the company, ‘ Sitecore Stream’ represents market-leading innovation and fulfillment of its vision for an Intelligent DXP (digital experience platform) that addresses the challenges and opportunities faced by enterprise marketing teams today.
The launch of ‘GenStudio for Performance Marketing’ aims to meet the rising demand for personalised and effective content across channels.
The ‘Made in Singapore’ campaign aims to boost awareness of Singapore’s delicacies, inviting visitors to experience its offerings.
Through Scope3, InMobi Advertising allows clients to access carbon emissions measurement data to reduce their emissions in the long run.
Web advertising company Taboola has officially launched 'Abby,' an industry-first generative AI technology designed to help advertisers easily start and manage campaigns, regardless of their expertise in advertising.
It should be noted that Unilever was one of the companies included in X’s advertising boycott lawsuit back in August this year that also included the World Federation of Advertisers (WFA), Mars, CVS Health, and Ørsted.
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