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Category: Global

Ascott announces Citadines, ClassPass partnership to promote active lifestyle for guests
Ascott announces Citadines, ClassPass partnership to promote active lifestyle for guests
Posted on October 2, 2024
by Fatima Baduria
Singapore – The Ascott Limited has announced the partnership between its Citadines brand and subscription service ClassPass to promote an active lifestyle for its guests. It is part of Citadines’ brand signature activ∞, launched in 2022, which encourages guests to adopt an active lifestyle. The partnership...
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Adobe splits global creative mandates to Dentsu Creative, Stagwell
Adobe splits global creative mandates to Dentsu Creative, Stagwell
Posted on October 2, 2024
by Teddy Cambosa
Adobe has split its global creative mandate, namely Dentsu Creative as its lead global scaled creative and content agency for its Digital Media Business (DMe), and Stagwell will lead the global creative campaigns and social content mandate for Adobe’s DMe.
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Surfshark’s thought-provoking ‘naked people’ campaign highlights social media privacy concerns
Surfshark’s thought-provoking ‘naked people’ campaign highlights social media privacy concerns
Posted on October 2, 2024
by Teddy Cambosa
The signs read “Don’t strip users of their privacy” and “Don’t leave your users naked”. The campaigners visited several busy areas across London, including the offices of major tech companies, to amplify their message.
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Bain & Company, Kantar, Qualtrics reveal updated industry standards for customer experience practices
Bain & Company, Kantar, Qualtrics reveal updated industry standards for customer experience practices
Posted on October 2, 2024
by Fatima Baduria
The standards offer strategies for CX excellence, guiding businesses in crafting superior customer experiences. 
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Samsung taps into couple rivalry to show how Galaxy AI can make health and wellness fun
Samsung taps into couple rivalry to show how Galaxy AI can make health and wellness fun
Posted on October 1, 2024
by Teddy Cambosa
The new campaign builds on BBH Singapore’s existing partnership with Samsung, which recently included launching a campaign for the Samsung Galaxy Watch.
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electrolux-aeg-launch
Electrolux Group unveils bold new visual, sonic identity for premium brand AEG
Posted on October 1, 2024
by Aliza Carmona
Electrolux Group's premium brand AEG has unveiled a bold new visual identity along with its first-ever sonic branding, marking a modern evolution for the iconic 137-year-old German brand.
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Retail media platform Zitcha to expand US operations with $15m funding
Retail media platform Zitcha to expand US operations with $15m funding
Posted on October 1, 2024
by Fatima Baduria
The funding will help Zitcha open new offices, hire more staff, and meet the growing demand for data-driven advertising solutions.
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beyonce launderette levis
If I were a denim: Levi’s taps Beyoncé to reimagine classic ads in new global campaign
Posted on September 30, 2024
by Aliza Carmona
Levi’s has unveiled a new global campaign featuring Beyoncé, reimagining the brand’s most iconic advertisements with a fresh, modern twist.
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IAS to offer misinformation brand safety, suitability reporting for YouTube advertisers Singapore – Integral Ad Science (IAS) has announced that it will offer its industry-aligned misinformation brand safety and suitability reporting for advertisers running campaigns across YouTube ad inventory. With this, IAS can now detect content across YouTube that it identifies as misinformation enabling advertisers to further verify the safety and suitability of their digital media investments on YouTube. IAS’s ‘Total Media Quality’ (TMQ) product suite provides valuable third-party assurance that advertisers’ campaigns are running adjacent to brand safe and suitable content. IAS’s misinformation measurement delivers independent verification, complementary to YouTube’s own policies and procedures. It is worth noting that IAS classifies content according to industry-aligned definitions and provides reporting based on advertisers’ custom brand suitability settings. Video-level reporting provided by IAS allows advertisers to get a full, accurate picture of the content their ads are running adjacent to, and adjust their campaigns based on their own desired suitability profiles. With this, advertisers can gain trusted video-level insights into the content adjacent to their advertisements according to industry-aligned definitions, analyse if the ads appear next to content identified by IAS as misinformation and make optimisations as needed to drive brand suitability, and access global reporting with more than 30 languages on YouTube for key international events in 2024 and beyond. Lisa Utzschneider, CEO of IAS, said, “Brand safety is a top priority for marketers as we approach upcoming marquee global media events. We are empowering marketers with enhanced products like our expanded Total Media Quality for YouTube which now offers IAS’s misinformation reporting. We’re excited to offer the ability to detect misinformation with our best-in-class measurement solution.” In March, IAS announced earning MRC accreditation for integrated third-party calculation and reporting of YouTube video viewability. In December 2023, IAS announced the availability of its Total Media Quality (TMQ) brand safety and suitability measurement across YouTube Shorts, offering advertisers expanded coverage for advanced brand safety and suitability measurement.
IAS to offer misinformation brand safety, suitability reporting for YouTube advertisers
Posted on September 27, 2024
by Teddy Cambosa
IAS’s misinformation measurement delivers independent verification, complementary to YouTube’s own policies and procedures. 
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Mondelēz teams up with Publicis Groupe, Accenture for GenAI content creation platform
Mondelēz teams up with Publicis Groupe, Accenture for GenAI content creation platform
Posted on September 27, 2024
by Teddy Cambosa
The company’s new platform will enable faster, more efficient creation of personalised text, images and videos – helping the company’s brands stay a step ahead of rapidly changing consumer tastes and interests.
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