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Category: Featured

Western Power juxtaposes small acts with gigantic efforts in new ad for electrical safety
Western Power juxtaposes small acts with gigantic efforts in new ad for electrical safety
Posted on February 22, 2023
by MARKETECH APAC
Western Power's 'Make the Safe Call' campaign launches anew with fresh scenarios of understated comic on electrical safety.
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Maggi and Dettol rated most-considered FMCG brands in Singapore
Maggi and Dettol rated most-considered FMCG brands in Singapore
Posted on February 22, 2023
by Teddy Cambosa
Based on YouGov’s BrandIndex’s Consideration score, Maggi scored 30.3 points whilste Dettol scored 34.2 points. Said metric is a measure of likelihood of purchase from the category.
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The Marketing Society new appointments
Global community The Marketing Society announces new leadership roles for Hong Kong
Posted on February 22, 2023
by Jamaica Marciano
Natalie Truong and Hina Wainwright have strong backgrounds in marketing leadership.
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New Bold U returns with masterclass to upskill CEOs, entrepreneurs amidst rise of AI, Web3
New Bold U returns with masterclass to upskill CEOs, entrepreneurs amidst rise of AI, Web3
Posted on February 22, 2023
by Maureen Basa
New Bold University 2023 is set to help executives, entrepreneurs, and professionals stand out amidst AI and tech-led industries.
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Birds Eye brand platform featured img
Wunderman Thompson crafts brand platform for food brand Birds Eye to showcase its sustainability commitment
Posted on February 21, 2023
by Jamaica Marciano
The brand platform named 'An Eye For Good' is made to showcase Birds Eye's sustainable works.
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Moving Walls enters partnership with Dentsu, to launch full- stack OOH adtech platform across Africa
Moving Walls enters partnership with Dentsu, to launch full-stack OOH adtech platform across Africa
Posted on February 21, 2023
by Maureen Basa
Dentsu Africa will launch a tech solution powered by Moving Walls that advertisers can leverage for advanced DOOH activations.
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Cartelux story featured image
Australian adtech company Cartelux expands into America
Posted on February 21, 2023
by Jamaica Marciano
With the expansion, Matthew Tickell is appointed to lead its business operations in America.
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What’s NEXT 2023: The top 3 MarTech strategies for brands to address in the new normal this 2023
What’s NEXT 2023: The top 3 MarTech strategies for brands to address in the new normal this 2023
Posted on February 21, 2023
by MARKETECH APAC
The marriage of the offline and online has birthed new opportunities and demands. Here's how MarTech can strategically help to answer to them.
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KJ Lee Wunderman Featured
KJ Lee joins Wunderman Thompson as managing director for South Korea
Posted on February 21, 2023
by Jamaica Marciano
Lee has experiences in working with various advertising companies for 20 years.
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LMG (1)
Indian marketing comms Laqshya Media Group expands to Gulf region
Posted on February 21, 2023
by Teddy Cambosa
Laqshya Media Group's move into the UAE and Gulf region is part of its wider strategy to expand globally and offer its services to clients worldwide.
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