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Category: Featured

Lux campaign featured image
Beauty brand Lux’s latest campaign encourages sports media to do better in covering female athletes
Posted on April 18, 2023
by Teddy Cambosa
Lux's ‘Change The Angle’ campaign is done in collaboration with Wunderman Thompson Singapore.
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Google Cloud names Patrick Wee as country manager for Malaysia
Google Cloud names Patrick Wee as country manager for Malaysia
Posted on April 18, 2023
by MARKETECH APAC
The role will see Wee helming the local go-to-market operations for Google Cloud and Google Workspace.
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CleverTap unveils AI-powered content creation assistant via OpenAI
CleverTap unveils AI-powered content creation assistant via OpenAI
Posted on April 18, 2023
by Teddy Cambosa
CleverTap and OpenAI's AI-generated content creator Scribe can generate campaign creatives that resonate with the brands’ users.
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Staple dish Nasi Lemak becomes rapper ‘Nasi Menaj’, other quirky characters in this campaign for Hari Raya
Staple dish Nasi Lemak becomes rapper ‘Nasi Menaj’, other quirky characters in this campaign for Hari Raya
Posted on April 18, 2023
by MARKETECH APAC
The premise of the ad by telco Yoodo goes Malaysians' favourite delicacies are personified as popular rappers and battle it out to be called the ultimate Raya food. 
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Kantar Media renews radio audience measurement currency in Philippines
Kantar Media renews radio audience measurement currency in Philippines
Posted on April 18, 2023
by Teddy Cambosa
Through this year’s surveys, Kantar Media will quantify radio audience behaviour in 26 key cities nationwide, including key radio markets like Mega Manila, Metro Cebu and Metro Davao among others. 
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GroupM Nexus brings advanced digital OOH solutions suite to Singapore
GroupM Nexus brings advanced digital OOH solutions suite to Singapore
Posted on April 18, 2023
by Teddy Cambosa
GroupM Nexus' Sightline enables advertisers to take advantage of intelligent data-driven DOOH planning capabilities and an in-house studio.
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InMobi new appointment featured
InMobi names Susannah Llewellyn as VP of agency partnerships for APAC
Posted on April 18, 2023
by Teddy Cambosa
Before joining InMobi, Susannah Llewellyn worked as business agency director at Google.
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Meltwater’s enterprise suite with integrated data, AI-based insights offering available in APAC
Meltwater’s enterprise suite with integrated data, AI-based insights offering available in APAC
Posted on April 18, 2023
by Teddy Cambosa
The Meltwater solution provides a unified view of datasets across sources, including media, user-generated content, influencer metrics, business intelligence, and first-party data.
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Steve Hatch YouGov (1)
Ex-Meta Steve Hatch named YouGov’s new chief executive officer
Posted on April 17, 2023
by Teddy Cambosa
Steve Hatch will replace current YouGov CEO Stephan Shakespeare who will assume the role of non-executive chair at the company.
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Havas’ global brand transformation studio TRIPTK opens APAC regional hub in Singapore
Havas’ global brand transformation studio TRIPTK opens APAC regional hub in Singapore
Posted on April 17, 2023
by MARKETECH APAC
TRIPTK has expanded its regional expertise and global innovation capabilities through the opening of a new APAC regional hub in Singapore.
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