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Category: Featured

New Audi Global Campaign
Audi reworks brand identity, makes campaign globally visible for the first time
Posted on October 5, 2020
by MARKETECH APAC
Audi has not only reworked a new brand identity, but will also be, for the first time, launching it to a global audience.
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Twitch APAC new hires
Amazon's Twitch expands APAC team with new senior hires
Posted on October 5, 2020
by MARKETECH APAC
Amazon's live streaming service Twitch appoints former Dentsu International heads to lead its growing APAC team.
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Google Shopping APAC
Google extends free listing on shopping service to more APAC retailers
Posted on October 5, 2020
by MARKETECH APAC
After US, Google extends the free listing on its shopping tab to APAC retailers.
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H & M
H&M to close 250 stores by 2021
Posted on October 2, 2020
by MARKETECH APAC
The fast-fashion brand has been closing down stores since the pandemic struck early this year.
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ABC
Former ABC head returns to lead inaugural Factual & Culture team
Posted on October 2, 2020
by MARKETECH APAC
Jennifer Collins is a returnee to the company, having joined ABC in 1990 until 2013.
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Chingari India
India's short video platform Chingari to now feature content from entertainment brand The Q India
Posted on October 2, 2020
by MARKETECH APAC
India's short video platform Chingari has partnered with video-on-demand provider the Q India to feature its content on the app.
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CastingAsia
About 10.3% of Singaporean nano-influencers to become micro-influencers in 2021, says study
Posted on October 1, 2020
by
About 10.3% of nano-influencers is expected to turn into micro-influencers in 2021, according to a report by influencer marketing business CastingAsia.
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PChomeSEA
Malaysia-based eCommerce platform Youbeli partners up Taiwan's PChomeSEA to augment product offerings
Posted on October 1, 2020
by
Home-grown eCommerce brand Youbeli has partnered with Taiwanese e-commerce platform PChomeSEA to bulk up its product offerings.
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Gautam Mehra
Dentsu promotes South Asia Head of programmatic business to lead APAC unit anew
Posted on October 1, 2020
by MARKETECH APAC
Gatuam Mehra led the building of Dentsu's tech-driven marketing unit, Dentsu Programmatic.
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HSBC Hong Kong VisionGo
HSBC Hong Kong launches B2B digital community platform
Posted on October 1, 2020
by MARKETECH APAC
Named VisionGo, the platform is for SMEs looking to scale up their digital capabilities to offer more than banking support.
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