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Category: Featured

buz's new campaign highlights the app's simple approach to meaningful communication
buz's new campaign highlights the app's simple approach to meaningful communication
Posted on December 2, 2024
by Teddy Cambosa
By offering a simple yet powerful space for genuine connection, the app enables users to feel heard and build relationships that go beyond the limitations of text and visuals.
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Netcore Cloud, Eyden Indonesia, Danone bag grandest accolades in Marketing Technology Awards 2024
Netcore Cloud, Eyden Indonesia, Danone bag grandest accolades in Marketing Technology Awards 2024
Posted on November 28, 2024
by Fatima Baduria
Celebrating the brilliance of the marketing community, the Marketing Technology Awards gathered top talents in the industry at the Aloft Singapore Novena Hotel on November 28.
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Lana Macapagal leads ING Hubs Philippines' brand transformation with purpose-driven storytelling
Posted on November 25, 2024
by Aliza Carmona
In an exclusive interview with MARKETECH APAC, Macapagal discussed her new role and unveiled a strategic roadmap aimed at strengthening ING’s position as a premier global capability hub and a top of employer of choice in the Philippines.
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“What’s NEXT in Marketing” debut conference in Indonesia delved into the future of marketing strategies–from AI to CX
“What’s NEXT in Marketing” debut conference in Indonesia delved into the future of marketing strategies–from AI to CX
Posted on November 12, 2024
by Teddy Cambosa
At MARKETECH APAC’s recently concluded What’s NEXT in Marketing: Indonesia 2024 conference, the event–being the inaugural conference of the series and the first one in Indonesia–saw fruitful discussions and presentations on the future of marketing innovation and trends.
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MARKETECH APAC unveils second instalment of ‘What’s NEXT in Marketing’ conference in Singapore, delving into the latest marketing trends
Posted on November 11, 2024
by Aliza Carmona
To empower marketers in navigating Singapore’s ever-evolving marketing landscape, MARKETECH APAC is excited to bring back its highly anticipated conference to Lion City. Taking place on 19 and 20 February 2025 at One Farrer Hotel, ‘What’s NEXT in Marketing: Singapore 2025’ offers an exceptional platform...
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What’s NEXT: GrabAds’ Ken Mandel on making the most of out of retail media networks for SEA marketers
What’s NEXT: GrabAds’ Ken Mandel on making the most of out of retail media networks for SEA marketers
Posted on November 11, 2024
by Teddy Cambosa
To make the most of their RMN investments, Ken advises brands to be timely and relevant on said investments by leveraging insights from the rich first-party data obtained directly from user interactions within the platform ecosystem.
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Conversational marketing at your fingertips: How industry leaders should amplify their mobile messaging efforts
Conversational marketing at your fingertips: How industry leaders should amplify their mobile messaging efforts
Posted on October 24, 2024
by Teddy Cambosa
her through chatbots or live customer service representatives, these conversations provide businesses with valuable insights into consumer behaviour while allowing customers to receive timely responses to their queries.
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What’s NEXT in Marketing Interview: Quantcast’s Amit Kotecha on navigating an inevitable cookieless future of advertising
What’s NEXT in Marketing Interview: Quantcast’s Amit Kotecha on navigating an inevitable cookieless future of advertising
Posted on October 24, 2024
by Fatima Baduria
In MARKETECH APAC’s latest What’s NEXT in Marketing interview with Amit Kotecha, Quantcast’s chief marketing officer, he specifies how the industry can thrive in the inevitable cookieless future without compromising results. 
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Empowered Women Awards returns to spotlight women transforming the marketing, tech space
Posted on October 22, 2024
by Aliza Carmona
With a mission to recognise the empowered women who are making waves in the marketing and technology fields, MARKETECH APAC, in collaboration with its sister publication UpTech Media, is thrilled to announce the launch of its highly anticipated ‘Empowered Women Awards 2025.’
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E-Commerce Marketing Series: Lexer’s Ben Moreau on understanding the what’s and why’s from customers
E-Commerce Marketing Series: Lexer’s Ben Moreau on understanding the what’s and why’s from customers
Posted on October 18, 2024
by Teddy Cambosa
For this E-Commerce Marketing 2024 interview, we sat down with Ben Moreau, vice president for Southeast Asia at Lexer to discuss factors in driving growth in the e-commerce space, and how marketers can tap the promising e-commerce marketing opportunities in Asia-Pacific this year and beyond.
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