Category: Featured
Hong Kong – MARKETECH APAC has announced the jury lineup for the inaugural NEXT Awards Hong Kong 2026, bringing together influential marketing, brand, and customer experience leaders to spotlight the most forward-thinking work shaping what’s next for the marketing industry in Hong Kong. The NEXT Awards...
Arthur Sadoun, Chairman and Chief Executive Officer stated that every vendor is audited by PwC, and that they pass the audit to our clients. In this case, Ebiquity ran the audit and that they found that The Trade Desk did not pass it.
There isn’t a fixed number of communication styles and theories in existence, but a common premise is that it starts with either the purpose or the sender, depending on which lecture one attended. Hence, CIMB Bank Philippines’ newly appointed Head of Marketing Communications, Nikki Constantino, argues...
With Malaysian consumers increasingly demanding hyper-personalisation and frictionless omnichannel journeys, the 2026 summit will focus on moving beyond traditional "clicks-and-mortar" models.
![[Featured Image] AI Visibility Forum 2026](https://marketech-apac.com/wp-content/uploads/2026/04/Featured-Image-AI-Visibility-Forum-2026.png)
Manila, Philippines – The marketing and advertising landscape has moved firmly past the debate of whether artificial intelligence (AI) is a necessity. Today, the industry is no longer asking whether it should adopt AI, but how to master it. This evolution was the focus of the recent ‘AI Visibility:...
Many learn leadership lessons in keynote speeches, forums, or coveted conferences; others acquire them through close work with—and mentoring from—seasoned owners, whose straightforward, nuanced remarks carry grounded, practical wisdom and little patience for corporate jargon. The latter way is how Vogue...
Hong Kong – K&F CONCEPT has appointed Terry Tong as its new global marketing director, marking a strategic move as the company seeks to strengthen its global brand presence and deepen its position within the rapidly growing creator economy. In his new role, Terry will lead the company’s global marketing...
Bangkok, Thailand – When it comes to customer journeys across the BFSI industry in Southeast Asia, the idea of ‘walled gardens’ is now being challenged by fluid ecosystems across wallets, banks, and measurement technology platforms. Users no longer engage linearly across digital spaces; rather,...
It is not a mere assumption to say that the Omnicom-IPG merger has changed the trajectory of the advertising landscape. To cope, some agencies have rewritten names and identities, and a few battled for independence. If one came to think that TREYNA’s rebranding last December ended there, the group has...
As global and regional structures collide with the need for hyper-relevant execution, brands are being pushed to rethink how they balance scale with specificity, consistency with creativity, and technology with human insight.
