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Category: Featured

Decoding the Digital Jungle
Digital agency Social Beat launches book ‘Decoding the Digital Jungle’
Posted on May 18, 2021
by MARKETECH APAC
The book deep dives on the modern practices and strategies in digital marketing and guides brands on how to best leverage them.
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TUMI-Esports-Collection-Luxury-Brand
TUMI debuts esports-themed collection on ‘The Apprentice: ONE Championship’
Posted on May 18, 2021
by Teddy Cambosa
TUMI launched the esports collection with the help of industry leaders and esports professionals, as well with marketing strategy from The Apprentice: ONE Championship.
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TikTok SG MuseumMoment Live
SG only one of two APAC museums to give virtual tour on TikTok’s global live stream for Int’l Museum Day
Posted on May 18, 2021
by Jean Cabico
TikTok has unveiled its first-ever ‘#MuseumMoment Live’, a global live stream event that aims to take its viewers on a cultural journey.
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UM-Australian-Government-Master-Media-Account
UM still agency of record of the Australian government until 2024
Posted on May 18, 2021
by Teddy Cambosa
UM wins once again the master media account of the Australian government, which they handled since 2002.
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Mirinda Raya 2021 Campaign
For this year’s Raya, PepsiCo’s Mirinda stands out with ‘colorful’ film
Posted on May 18, 2021
by MARKETECH APAC
Raya campaigns have always been about family and Mirinda aims to be a little different with a jovial a and colorful ad.
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astral and chimp&z inc digital mandate
Astral India awards digital marketing mandate to Chimp&z Inc
Posted on May 18, 2021
by Jean Cabico
The mandate will see Chimp&z Inc handling the social media management, SEO, paid media, and website maintenance of the three Astral entities.
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Bambuser-Relatable-Acquisition-Global-Martech
Bambuser acquires martech Relatable, combines competencies for live video shopping
Posted on May 18, 2021
by Teddy Cambosa
The acquisition will help Bambuser and Relatable combine their business forces in bringing offerings to clients on live shopping solutions.
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Louise Harland-Cox as PRIA's new chief executive officer.
PRIA names Louise Harland-Cox as new chief executive officer
Posted on May 18, 2021
by Jean Cabico
The appointment will see Louise Harland-Cox leveraging her expertise in organizational strategy and service delivery.
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The-Mirror-Foundation-BBDO-Bangkok-Missing-Person
Deepfake paves the way for finding ‘missing person’ in this Thai campaign
Posted on May 18, 2021
by Teddy Cambosa
Created by BBDO Bangkok, The Mirror Foundation hopes of a greater awareness for missing person throught this new campaign, powered by deepfake technology.
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ASCI and Infectious
India’s ad watchdog names new creative partner to amp up campaign efforts
Posted on May 17, 2021
by MARKETECH APAC
ASCI has chosen independent and integrated agency Infectious Advertising to manage its marketing and promotional efforts.
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