Category: Featured
According to Sisense, 86% say that offering data and analytics to customers plays a critical role in not only the satisfaction but also in building loyal customers.
HiveMinds will be responsible for carrying out digital marketing activities across all publishers and platforms for Max Life Insurance.
The acquisition is part of OSF Digital's global strategy to scale locally and regionally throughout different markets.
IAB New Zealand aims to use this new benchmark in a bid to be utilized for country-based DOOH suppliers activating inventory programmatically.
The latest appointment will see Joe Dy bolstering Wunderman Thompson Philippines' growth engine from the creative end.
Scentre Group, Hivestack, and Tonic Media Network are the latest companies to join Australia's outdoor peak body, Outdoor Media Association.
The National Library Board and Japanese lifestyle brand MUJI have entered into a collaboration to promote the love for reading through exploration of the Japanese culture.
According to data from Epsilon, over 60% of surveyed brands suffer from incomplete customer profiles relating to gaps in first-party data held on customers.
The new partnership will see IPG's Team Dynamic overseeing the content production for both BMW and MINI’s media requirements.
With many brands going more digital, the report highlights innovation and creativity as key points to consider to attract consumers.
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