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Category: Featured

Sportsbet personifies inner workings of betting tracker through an ‘imaginary’ headquarters
Sportsbet personifies inner workings of betting tracker through an ‘imaginary’ headquarters 
Posted on May 2, 2023
by MARKETECH APAC
The comical spot shows an ‘imaginary’ HQ where different ‘departments’ work together to keep tabs on the wagering stats. 
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Australian sauce brand Leggo’s celebrates Aussie’s ‘contentious’ ways of making Italian in new ad
Australian sauce brand Leggo’s celebrates Aussie’s ‘contentious’ ways of making Italian in new ad
Posted on May 2, 2023
by Maureen Basa
Titled ‘It's How We Do Italian’, Leggo's' campaign encourages the audiences to embrace all the creative ways Aussies do Italian
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Kumu launches month-long initiative to open conversations on mental health through music
Kumu launches month-long initiative to open conversations on mental health through music
Posted on May 2, 2023
by Teddy Cambosa
Said initiative explores a range of activities for both music lovers and mental health advocates to enjoy– from new programs to watch to product features that facilitate a new donation process in-app.
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Icon Agency bolsters gov’t relations offering through appointment of Benjamin Haslem
Icon Agency bolsters gov’t relations offering through appointment of Benjamin Haslem
Posted on May 2, 2023
by MARKETECH APAC
The agency appoints one of the top public affairs specialists in the market, Benjamin Haslem, as its new director of media and public affairs.
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Jenni Ryall appointed as Bastion Transform’s group director for business development and strategy
Jenni Ryall appointed as Bastion Transform’s group director for business development and strategy
Posted on May 2, 2023
by Teddy Cambosa
In her new role, Ryall’s focus will be on building out the media, tech, and content businesses for Bastion Transform.
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Think HQ makes three new senior hires to bolster growth
Think HQ makes three new senior hires to bolster growth
Posted on May 2, 2023
by Maureen Basa
Gumbleton, McCarron, and Ladson are expected to bring understanding of the unique requirements of Think HQ’s clients in the market.
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Optimizely appoints  Rupali Jain as new chief product officer
Optimizely appoints Rupali Jain as new chief product officer
Posted on May 2, 2023
by MARKETECH APAC
Jain will lend her deep technical expertise to further empower fast and confident innovation in marketing. 
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VICE World News axes entire APAC newsroom team as part of global layoffs
VICE World News axes entire APAC newsroom team as part of global layoffs
Posted on April 28, 2023
by Teddy Cambosa
VICE World News looks to sell itself, and recently hired an interim finance chief to commence the media buy-out.
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Grab unveils new features, tie-ups to welcome travellers in SEA
Grab unveils new features, tie-ups to welcome travellers in SEA
Posted on April 28, 2023
by Maureen Basa
Grab's enhanced travel experience was designed to give all travellers the assurance and confidence to explore their destination.
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BBDO Greater China shakes up leadership team as Leong Wai Foong steps down from chairman role
BBDO Greater China shakes up leadership team as Leong Wai Foong steps down from chairman role
Posted on April 28, 2023
by Teddy Cambosa
BBDO in Greater China has announced key leadership changes in its team following the news of Leong Wai Foong, current chairman of BBDO Greater China, stepping down from his current role to pursue music-related opportunities.
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