Sydney, Australia – Bastion Transform, the content strategy and digital transformation arm of Bastion, has appointed Jenni Ryall as its new group director for business development and strategy.
In her new role, Ryall’s focus will be on building out the media, tech, and content businesses for Bastion Transform, adding further breadth of expertise to the existing team’s understanding of technology, audience, and monetisation strategy.
Ryall brings with her over 15 years’ industry experience in tech, news media and content strategy, and was recently with Meta where she was responsible for strategic partnerships on news for ANZ. During said previous role, she played a key role in driving the multi-million-dollar investments into media companies across ANZ.
Prior to this, she has had an extensive career as a leader in news and digital media in Australia and the US where she has been at the centre of digital transformation, the repositioning of high-growth media brands and the push for innovation in news products.
Speaking on her new role, Ryall said, “I’m absolutely thrilled to join Gaven Morris and the brilliant team at Bastion Transform at a crucial time for businesses working at the intersection of technology, media, and content. With the explosion of AI into the mainstream, the rise of new formats for younger generations and the growth of new revenue models utilising content, it’s an important moment to extend the innovative future of content and media with Bastion Transform.”
Meanwhile, Gaven Morris, managing director at Bastion Transform, commented, “I’m excited Jenni Ryall has agreed to write the next chapter of her illustrious career with the growing Bastion Transform team. Jen’s experience and expertise with newsrooms, publishers and platforms is a breakthrough appointment.”
He added, “As another wave of major change approaches, the Asia-Pacific region needs a specialist service focused on purpose-led transformation and building successful future business. Our outstanding team is proud Jen is joining us in this new senior leadership role.”
