In his new role, Wan will spearhead growth of the newly established business team across borders, realising the group’s commitment to contribute to their clients’ strategic growth in the region.
Jordan Taylor-Bartels, CEO at Magic, said the success of Magic’s rapid expansion into global markets depends on having exceptional talent on the ground and he was confident he had found that talent in both Choutou and Renteria.
According to the data, three quarters of Filipino small businesses grew in 2022, an increase of 10 percentage points from 2021. A robust economy contributed to 89% predicting growth this year.
Iyer’s appointment comes at a critical time of growth for the company as it expands its ad portfolio to include CTV alongside DOOH, making it available to clients in the region.
Shreyas Media is a major player in the South Indian film industry, responsible for promoting and marketing many of the region's biggest movies like ‘Saaho’, ‘Pushpa’, ‘RRR’ amongst others.
Built leveraging technology from PubMatic’s 2022 acquisition of Martin, ‘Activate’ is fully integrated into PubMatic’s growing software suite, including the PubMatic Sell-Side Platform and Connect.
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