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Category: East Asia

This Hong Kong Cafe’s campaign sways customers to enjoy evening dining again
This Hong Kong Cafe’s campaign sways customers to enjoy evening dining again
Posted on April 22, 2022
by Carlo Sarabia
Hong Kong fast-food conglomerate Café de Coral has launched a campaign to welcome its customers amidst the ease social distancing restrictions.
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Lalamove HK reiterates it’s an enabler of ‘care’ via new campaign
Lalamove HK reiterates it’s an enabler of ‘care’ via new campaign
Posted on April 22, 2022
by MARKETECH APAC
The brand video shows a mother expressing care by transforming into a Lalamove driver-partner.
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Rakuten, Uber Eats roll out new payment service integration
Rakuten, Uber Eats roll out new payment service integration
Posted on April 21, 2022
by Teddy Cambosa
Rakuten Pay will be available as an official payment method when ordering food and groceries on Uber Eats for all users by late April.
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Airwallex launches HK$2.5m SME support initiative in Hong Kong
Airwallex launches HK$2.5m SME support initiative in Hong Kong
Posted on April 21, 2022
by Teddy Cambosa
Through this initiative, SMEs in Hong Kong can open an Airwallex business account for free, and also enjoy HK$0 transfer fees for international payments to 60 destinations.
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Report
Study finds majority of int’l buyers turned to virtual fairs for sourcing needs amid pandemic
Posted on April 20, 2022
by MARKETECH APAC
The survey also showed that buyers who prefer hybrid fairs were more likely to register a higher average spend per order.
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IAS names Inwon Park as head of Korea Market
IAS names Inwon Park as head of Korea market
Posted on April 20, 2022
by Christian Calma
Inwon's new role is to educate and raise awareness about media quality and how IAS solutions can help clients achieve efficiencies and make online advertising a safe place for advertisers and publishers alike.
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Tencent’s cloud business launches new service for SMEs
Tencent’s cloud business launches new service for SMEs
Posted on April 19, 2022
by MARKETECH APAC
It is in response to covering the needs of more SMEs amid small businesses further seeing the importance of cloud usage. 
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upGrad Vietnam launches new courses, partnerships
upGrad Vietnam launches new courses, partnerships
Posted on April 19, 2022
by Christian Calma
upGrad aims to address the strong local demand for digital-first education as Vietnam heads towards Industry 4.0.
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HK-based Animoca Brands acquires indie game company Darewise
HK-based Animoca Brands acquires indie game company Darewise
Posted on April 14, 2022
by Carlo Sarabia
Game software and venture capital company Animoca Brands has announced another acquisition, this time the gaming industry veteran-founded Darewise Entertainment.
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boutir,-tap-&-go-partner-to-launch-livestreaming-online-marketplace-for-small-merchants
Boutir, Tap & Go partner to launch livestreaming online marketplace for small merchants
Posted on April 14, 2022
by Christian Calma
Boutir and Tap & Go teamed up to support small businesses by creating a cutting-edge livestreaming online marketplace.
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