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Category: East Asia

Miramar Group taps SAP Emarsys to support company’s customer journey harmonisation
Miramar Group taps SAP Emarsys to support company’s customer journey harmonisation
Posted on January 30, 2024
by Teddy Cambosa
To support its multi-faceted operations, Miramar Group has embarked on a company-wide digital transformation by unifying multiple IT systems and enhancing data analysis capabilities with more structured data. 
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Ericsson appoints Chafic Nassif as SVP, head of market area for Northeast Asia
Ericsson appoints Chafic Nassif as SVP, head of market area for Northeast Asia
Posted on January 30, 2024
by Teddy Cambosa
In his new role, Nassif will be overseeing Ericsson’s operations and market strategies in the Northeast Asia region and will be fortifying Ericsson’s position in the rapidly evolving telecommunications and technology landscape.
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Xapads Media expands to China, appoints Huang Xu as country head
Xapads Media expands to China, appoints Huang Xu as country head
Posted on January 30, 2024
by Teddy Cambosa
Building upon established connections and fruitful partnerships in China, Xapads Media’s expansion aims to extend its presence in the region by establishing a local office.
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South China Morning Post rebrands SCMP Events division to SCMP Live
Posted on January 29, 2024
by Aliza Carmona
The South China Morning Post (SCMP) has announced it has rebranded its SCMP Events to SCMP Live as it initiates a new phase of business transformation in its events division.
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MARKETECH-PHOTOS
Apple reminds everyone to embrace uniqueness in new Chinese New Year film with TBWA\Media Arts Lab Shanghai
Posted on January 29, 2024
by Aliza Carmona
Apple has partnered with TBWA\Media Arts Lab Shanghai to launch its latest 2024 Chinese New Year film titled ‘Little Garlic’ that shows the importance of embracing and being proud of one’s self.
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HK’s retail sales in November rose to $34.2b, marking 15.9% increase since 2022
HK’s retail sales in November rose to $34.2b, marking 15.9% increase since 2022
Posted on January 8, 2024
by Teddy Cambosa
According to the data, of the total retail sales value in November 2023, online sales accounted for 9.3%. The value of online retail sales in that month, provisionally estimated at $3.2b, decreased by 16.1% compared with the same month in 2022.
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MARKETECH-PHOTOS
McDonald’s sneakily treats travellers in new airport campaign with DDB Group Hong Kong
Posted on December 14, 2023
by Aliza Carmona
McDonald’s Hong Kong has ‘secretly’ partnered with creative agency DDB Group Hong Kong for the launch of its newest ‘#SNEAKJOY’ campaign that gives travellers a chance to enjoy the joy of sneaking.
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The South China Morning Post announces two senior appointments for its advertising division 
Posted on December 13, 2023
by Teddy Cambosa
Lee Williamson will be based in Hong Kong as the Post's executive director of Specialist Publications (SP). In this role, he will direct the Post's Lifestyle Content Division and oversee the expansion of publications such as Style, 100 Top Tables, and XXIV. And Celine Asril has been appointed as the...
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Twitch to shut down South Korean operations next year, citing rising operational costs
Twitch to shut down South Korean operations next year, citing rising operational costs
Posted on December 7, 2023
by Teddy Cambosa
In a blog post by Twitch CEO Dan Clancy, he stated that they have put a lot of effort into finding ways to continue operating in the country by reducing costs. It is worth noting that the platform tried experimenting with peer-to-peer (P2P) livestreaming, as well as reducing the maximum video quality...
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BBDO Korea names Junhwa Jung as its newest executive creative director
Posted on December 1, 2023
by Azunta Gaviola
Seoul, South Korea – Advertising agency BBDO in South Korea has recently announced the appointment of Junhwa Jung as its newest executive creative director. This strategic move aims to elevate the agency’s presence in the dynamic creative landscape, focusing on infusing his expertise into the industry....
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