Category: East Asia
Said project is part of the "Chinese Cultural Innovation Global Development Plan," a collaborative effort between MINISO and China's official state news agency Xinhua. This represents both parties' common goal of promoting and advancing Chinese culture, and it is in line with the celebration of the Belt...
Beverage company Vitasoy has unveiled its latest ‘For Me, For You, Vitasoy’ campaign that ignites the spirit of empathy and communal care in the new era.
Hongkong Land, a property investment, management, and development group, announced it has entered into a strategic partnership with American Express to create exclusive privileges and luxury lifestyle experiences for its cardmembers in Hong Kong.
Over 90% of SMEs consider virtual banks with advanced technology services as convenient and efficient, a survey from the Hong Kong Association of Banks (HKAB) revealed.
According to Pizza Hut, the campaign collaboration was aimed at using Spy x Family’s popularity to raise awareness of the membership program of Pizza Hut (Hut Rewards) and engage the consumers via different channels, including offline (instore), online (social media) and digital (mobile app and web)...
Advertising agency DDB Group Hong Kong has named Izmael Crespo as its new creative director to bolster the agency’s creative firepower.
As a part of its global campaign that reimagines the future of sport, Nike has singled out the pressure to be perfect as a key barrier Gen Z faces in Japan. Rather than depict elite-level athletes dominating flawlessly, Nike has built a story around a relatable Gen Z protagonist.
To remind Taiwanese who are looking for value that they will never have to consider eating dirt again because of Uber One's member savings and exclusive deals, which are all accessible at their hands, Special reverse-engineered the culturally resonant insight and created a series of humorous scenari...
The campaign has enlisted four popular Vtubers, Mya, Rumi Ikisaragi, Tsukishima Cross and Hasuki Aoi, all creators of engaging video content for the teen target audience.
In showcasing how Ford adds adrenaline to everyone’s wild side, Wieden+Kennedy Shanghai created a film centred around a human’s desire to move through the personal life stories of 3 characters who fall in love with movement – and everything that comes with it.
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