Category: East Asia
McDonald’s Hong Kong has ‘secretly’ partnered with creative agency DDB Group Hong Kong for the launch of its newest ‘#SNEAKJOY’ campaign that gives travellers a chance to enjoy the joy of sneaking.
Lee Williamson will be based in Hong Kong as the Post's executive director of Specialist Publications (SP). In this role, he will direct the Post's Lifestyle Content Division and oversee the expansion of publications such as Style, 100 Top Tables, and XXIV. And Celine Asril has been appointed as the...
In a blog post by Twitch CEO Dan Clancy, he stated that they have put a lot of effort into finding ways to continue operating in the country by reducing costs. It is worth noting that the platform tried experimenting with peer-to-peer (P2P) livestreaming, as well as reducing the maximum video quality...
Seoul, South Korea – Advertising agency BBDO in South Korea has recently announced the appointment of Junhwa Jung as its newest executive creative director. This strategic move aims to elevate the agency’s presence in the dynamic creative landscape, focusing on infusing his expertise into the industry....
Shinsegae Duty Free Shop has transformed its exterior walls into a Christmas wonderland in the newest 'Check into Shinsegae Duty Free: Magical Holiday’ campaign in South Korea.
Starring Taiwanese pop icon Jolin Tsai, the film by Leo Burnett Taiwan depicts moments of simple happiness across four decades, beginning in 1984 – the year McDonald’s Taiwan first opened its doors.
Chinese catering group Fulum Group Holdings has entered into a strategic cooperation agreement with Sunpark Holdings, an F&B corporation in Japan, to further expand its diversified F&B offerings.
With the intention of captivating tourists throughout the holiday season, CHANEL WONDERLAND was designed as a giant platform. At seven metres high and over one hundred and thirty square metres in size, this platform is massive and ready to improve the duty-free experience. The creation's central theme,...
Beijing, China – Following the company’s commitment to inspire brands with sustainable climate communications solutions, global advertising, marketing, and public relations agency Ogilvy has recently entered into a partnership with Tsinghua University’s Institute of Climate Change and Sustainable Development...
Global travel service provider Trip.com has announced it has signed a memorandum of understanding (MoU) with the China International Culture Association (CICA) to promote the country’s inbound tourism.
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