Category: East Asia
Global prestige beauty retail brand Sephora has officially named Xia Ding as its new managing director of Greater China to lead its next phase of growth and success.
To achieve this, Heineken teamed up with LePub APAC and established a partnership with WashEnjoy, one of South Korea’s laundromat franchises, setting up a place for the real hardcore fans to get together and enjoy the games.
With this initiative, McCann and SAFARI have created a new business model - adding the stories of older people’s lives to their personal possessions and selling them to the younger generation, to create a brand-new shopping experience.
OMD Taiwan, a subsidiary of the Omnicom Media Group, has named Jason Chen as its new general manager to support business growth.
International health and beauty retailer AS Watson Group has announced the promotion of Malina Ngai to group chief executive officer, helping the business in its growth journey globally.
According to the data, while most Gen X (61%) and Millennials (53%) in Hong Kong regard medical practitioners as a reliable source of health information, less than half of Gen Z (48%) say the same. Meanwhile, millennials are significantly more likely than other generations to trust their gym/personal...
International airline carrier Cathay Pacific has partnered with Publicis Groupe Hong Kong to launch a new campaign promoting the upcoming Cathay/HSBC Hong Kong Sevens event.
HSBC has partnered with MSL to launch its newest brand campaign, "Make Your Next Move. Make Your Mark." Under the campaign, HSBC will orchestrate the latest advertising endeavour, which will act as a rallying call for Hong Kong residents.
Building on Tinder’s "There's no wrong choice, Tinder." brand message in Korea, the campaign focuses on Gen Z’s quest for honesty and authenticity through real-life stories of one of Korea’s rising stars, in addition to real stories of actual Tinder users.
Hang Seng Bank has partnered with DDB Group Hong Kong for its latest anti-fraud campaign that uses Cantopop songs to help customers identify sophisticated financial scams.
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