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Category: East Asia

MARKETECH-PHOTOS-_1_
Jason Chen returns to OMD Taiwan as new general manager
Posted on April 10, 2024
by Aliza Carmona
OMD Taiwan, a subsidiary of the Omnicom Media Group, has named Jason Chen as its new general manager to support business growth.
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MARKETECH-PHOTOS
AS Watson names Malina Ngai as new group chief executive officer
Posted on April 10, 2024
by Aliza Carmona
International health and beauty retailer AS Watson Group has announced the promotion of Malina Ngai to group chief executive officer, helping the business in its growth journey globally.
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Gen Z, millennials in HK trust health influencers more regarding health information
Gen Z, millennials in HK trust health influencers more regarding health information
Posted on April 9, 2024
by Teddy Cambosa
According to the data, while most Gen X (61%) and Millennials (53%) in Hong Kong regard medical practitioners as a reliable source of health information, less than half of Gen Z (48%) say the same. Meanwhile, millennials are significantly more likely than other generations to trust their gym/personal...
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MARKETECH-PHOTOS-_2_
Cathay’s new campaign with Publicis Groupe shows nobody does rugby like Hong Kong
Posted on April 4, 2024
by Aliza Carmona
International airline carrier Cathay Pacific has partnered with Publicis Groupe Hong Kong to launch a new campaign promoting the upcoming Cathay/HSBC Hong Kong Sevens event.
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HSBC’s latest campaign a visualisation of Hong Kong’s continued progress and achievement globally
HSBC’s latest campaign a visualisation of Hong Kong’s continued progress and achievement globally
Posted on March 12, 2024
by MARKETECH APAC
HSBC has partnered with MSL to launch its newest brand campaign, "Make Your Next Move. Make Your Mark." Under the campaign, HSBC will orchestrate the latest advertising endeavour, which will act as a rallying call for Hong Kong residents. 
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Tinder encourages South Korean Gen Z singles to be authentic and expressive in latest campaign
Tinder encourages South Korean Gen Z singles to be authentic and expressive in latest campaign
Posted on March 12, 2024
by Brandon Yulolo
Building on Tinder’s "There's no wrong choice, Tinder." brand message in Korea, the campaign focuses on Gen Z’s quest for honesty and authenticity through real-life stories of one of Korea’s rising stars, in addition to real stories of actual Tinder users.
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MARKETECH-PHOTOS
Hang Seng Bank’s new campaign combats financial scams with catchy Cantopop songs
Posted on March 12, 2024
by Aliza Carmona
Hang Seng Bank has partnered with DDB Group Hong Kong for its latest anti-fraud campaign that uses Cantopop songs to help customers identify sophisticated financial scams.
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MARKETECH-PHOTOS
HSBC One, LoL team T1 partner to spark esports craze with ‘League of One’ party in Hong Kong
Posted on March 11, 2024
by Aliza Carmona
Financial services company HSBC has unveiled that it will host an exclusive ‘League of One’ party with South Korean League of Legends (LoL) team T1 and esports legend Faker to promote esports in Hong Kong.
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Carro acquires Beyond Cars, marking Hong Kong expansion
Carro acquires Beyond Cars, marking Hong Kong expansion
Posted on March 11, 2024
by Brandon Yulolo
Through this partnership, Carro will be working towards expanding Beyond Cars’ network of partnerships, and further develop ancillary services across insurtech, financing and aftersales in Hong Kong.
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Apple’s latest ‘Shot on iPhone’ film adapts Osamu Tezuka’s ‘Midnight’ manga via TBWA\Media Arts Lab Tokyo
Apple’s latest ‘Shot on iPhone’ film adapts Osamu Tezuka’s ‘Midnight’ manga via TBWA\Media Arts Lab Tokyo
Posted on March 11, 2024
by Teddy Cambosa
The film was shot entirely using the iPhone 15 Pro, and was directed by popular Japanese director Takashi Miike. ‘Midnight’ is a thrilling, suspense drama about a taxi driver who encounters strange passengers while making his night rounds.
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