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Category: East Asia

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OMO, MullenLowe Mishra unite for a heartfelt Tet campaign amidst economic hardships
Posted on February 9, 2024
by MARKETECH APAC
This campaign takes place in the context of the recession's more general economic effects, which include several macro-level issues like increased job losses and limitations on everyday spending. Because many Vietnamese people live far from their hometowns during Tet, OMO tries to bring new life and...
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MARKETECH-PHOTOS-_2_
BMW China embraces Chinese superstitions to attract good luck in new campaign for Lunar New Year
Posted on February 8, 2024
by Aliza Carmona
BMW China has partnered with TBWA Juice Beijing and TBWA BOLT Shanghai for its latest ‘Project Jupiter’ campaign for the Lunar New Year that plays on the uncertainty felt by those born in the Year of the Dragon and the superstitions people follow during the festive season.
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PHD China rretains SAIC Volkswagen’s media business
PHD China retains SAIC Volkswagen’s media business
Posted on February 8, 2024
by Teddy Cambosa
PHD China has been the media AOR of SAIC Volkswagen since 2020, with the agency continuing to provide media consultancy and planning services, covering media strategy, market insights, data analysis, and media buying for the brand.
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AS Watson Group appoints Freda Ng as managing director of PARKnSHOP
AS Watson Group appoints Freda Ng as managing director of PARKnSHOP 
Posted on February 7, 2024
by Teddy Cambosa
Ng joined AS Watson Group (ASW) in 2010 in a business planning role, and joined PARKnSHOP as chief operating officer in 2023.
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Charlotte Auyeung appointed as McCann Japan’s new head of strategy
Charlotte Auyeung appointed as McCann Japan’s new head of strategy
Posted on February 7, 2024
by Teddy Cambosa
McCann Japan has recently appointed Charlotte Auyeung as its new head of strategy. Her appointment took effect in February 1 this year. 
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GAC Group drives global expansion with GAC AION’s launch in Hong Kong
GAC Group drives global expansion with GAC AION’s launch in Hong Kong
Posted on January 30, 2024
by Brandon Yulolo
The brand launch event in Kowloon Bay featured the introduction of new energy vehicles and highlighted GAC AION's technological achievements, with GAC’s initiatives to promote the use of electric vehicles(EVs) in Hong Kong. 
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JD.com partners with Evri to support growth of European brands in China
Posted on January 30, 2024
by Aliza Carmona
JD.com (Jingdong) has announced its partnership with UK-based parcel delivery company Evri to empower and enable the further growth of British and European businesses in the Chinese market.
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Miramar Group taps SAP Emarsys to support company’s customer journey harmonisation
Miramar Group taps SAP Emarsys to support company’s customer journey harmonisation
Posted on January 30, 2024
by Teddy Cambosa
To support its multi-faceted operations, Miramar Group has embarked on a company-wide digital transformation by unifying multiple IT systems and enhancing data analysis capabilities with more structured data. 
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Ericsson appoints Chafic Nassif as SVP, head of market area for Northeast Asia
Ericsson appoints Chafic Nassif as SVP, head of market area for Northeast Asia
Posted on January 30, 2024
by Brandon Yulolo
In his new role, Nassif will be overseeing Ericsson’s operations and market strategies in the Northeast Asia region and will be fortifying Ericsson’s position in the rapidly evolving telecommunications and technology landscape.
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Xapads Media expands to China, appoints Huang Xu as country head
Xapads Media expands to China, appoints Huang Xu as country head
Posted on January 30, 2024
by Brandon Yulolo
Building upon established connections and fruitful partnerships in China, Xapads Media’s expansion aims to extend its presence in the region by establishing a local office.
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