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Category: East Asia

Lanson-Place-Causeway-Bay-Map
Lanson Place unveils bespoke Causeway Bay guide to explore iconic local landmarks, hidden spots
Posted on November 7, 2024
by Aliza Carmona
Lanson Place Causeway Bay has introduced a bespoke neighbourhood map, offering guests the opportunity to explore the hidden gems and vibrant culture of the dynamic Causeway Bay community through a self-guided walking tour, just steps from the luxury hotel.
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1880-SOCIAL-Anak-lanch-brand
1880 SOCIAL launches in HK with dynamic work-play concept, new brand identity by Anak
Posted on November 6, 2024
by Aliza Carmona
Brand practice Anak has unveiled the launch and new brand identity of social club 1880’s latest venture, 1880 SOCIAL, a dynamic lifestyle destination situated at Two Taikoo Place in Hong Kong.
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hashtag-travelog-CIX
Greater Bay Area tourism offices highlight multi-destination appeal in new travelogue targeting SEA visitors
Posted on November 6, 2024
by Aliza Carmona
The Macao Government Tourism Office (MGTO), the Department of Culture and Tourism of Guangdong Province, and the Hong Kong Tourism Board (HKTB) have launched a joint marketing campaign featuring TV program productions to showcase the Greater Bay Area as a premier destination for Southeast Asian tour...
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oriental watch company campaign
Oriental Watch Company honours Hong Kong’s visual culture in new campaign with Omelette Digital
Posted on November 5, 2024
by Aliza Carmona
Oriental Watch Company has launched its latest campaign, ‘The Strokes of Time,’ designed to inspire Hongkongers to pause and appreciate the beauty of their surroundings in a city known for its rapid pace and constant change.
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transunion-report-hongkong-fraud
Gen Z in Hong Kong most frequently targeted by digital fraud schemes: report
Posted on November 4, 2024
by Aliza Carmona
With their frequent use of digital devices, more than half of Gen Z (51%) say they are the primary targets of fraud schemes, while Millennials report being the most frequently victimised, according to a new report by TransUnion.
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mister-donut-hong-kong-expansion
Mister Donut opens first store in Hong Kong, plans further expansion
Posted on November 1, 2024
by Aliza Carmona
Invest Hong Kong (InvestHK) announced the official opening of popular Japanese doughnut chain Mister Donut's first store in Hong Kong, marking the brand's entry into the city as part of its regional expansion strategy.
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carlsberg hypefest hong kong main
Carlsberg unveils curated brand area to enhance festival experience at Hypefest Hong Kong 2024
Posted on October 31, 2024
by Aliza Carmona
Carlsberg has revealed its new brand area for the inaugural Hypefest in Hong Kong, showcasing an outdoor bar, a star-studded DJ stage, and a collaborative DIY booth created in partnership with Hypefest.
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Simeon Mellalieu on carving Burson Hong Kong’s clear positioning in communications industry as new CEO
Simeon Mellalieu on carving Burson Hong Kong’s clear positioning in communications industry as new CEO
Posted on October 30, 2024
by Fatima Baduria
In an exclusive interview with MARKETECH APAC, Simeon shares how he is transitioning to his new role and leading the new Burson team to create a clear positioning for the agency in the market.
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Pizza-Hut-Hong-Kong-Halloween-campaign
Spooky surprise awaits pizza lovers in iProspect Hong Kong’s Halloween campaign for Pizza Hut
Posted on October 29, 2024
by Aliza Carmona
Pizza Hut Hong Kong has teamed up with iProspect Hong Kong for a Halloween-inspired campaign that brings a spooky twist to their menu, featuring a special-edition product and an interactive experience to engage customers throughout the season.
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HKSTP-IYKYK-FI
HKSTP expands ‘Keep Up’ campaign with IYKYK experience to showcase innovations via Grey Hong Kong
Posted on October 29, 2024
by Aliza Carmona
Hong Kong Science and Technology Parks Corporation (HKSTP) has joined forces with Grey Hong Kong to unveil ‘IYKYK’ (If YOU KNOW, YOU KNOW), an engaging event that invites the public to experience firsthand the remarkable innovations cultivated by HKSTP.
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