Category: East Asia
Japan – Japanese snack food maker Calbee, Inc. has announced that it will temporarily revise packaging specifications for select products due to supply instability affecting certain raw materials amid ongoing tensions in the Middle East. In a notice on its official website, Calbee said the measure is...
China – Changan Automobile has appointed Ogilvy as its strategic partner for global social media and website operations as it accelerates its international expansion. The remit, led by Ogilvy China in coordination with local market teams, covers Europe, Latin America, the Middle East & Africa, and...
China – PHD China has promoted Cynthia Zhang to CEO of China, where she will lead business development, client leadership, and operations as the agency strengthens its integrated capabilities across data, technology, commerce, and content. Previously serving as the agency’s Chief Operating Officer, Cynthia...
South Korea – Brochu Walker, the Los Angeles-based quiet luxury womenswear label, has announced its expansion into South Korea alongside the appointment of Cha Joo-young as its first Korean brand ambassador. The announcement marks a key milestone for the brand, which will open its first international...
Hong Kong – Diptyque has unveiled a new flagship boutique on Hollywood Road in Hong Kong, introducing a two-storey, 100-square-metre retail space that brings together the Maison’s signature craftsmanship, artistic imagination, and eclectic design influences. Located at the corner of Hollywood Road...
Hong Kong — HSBC Hong Kong has introduced the Privé World Legend Mastercard, making Privé cardholders in Hong Kong the first in Asia Pacific to be issued Mastercard’s most premium consumer credit tier. The card forms part of The Mastercard Collection, a global suite of benefits spanning dining, entertainment...
Hong Kong – To mark its 80th anniversary, Cathay has premiered The Journey Home, a short film inspired by passenger stories and shared milestones across its eight-decade history. Launched globally, the film follows a daughter who leaves Hong Kong to study abroad, reflecting themes of separation, aspiration,...
Hong Kong – Asahi Super Dry has launched a new campaign featuring Ryusei Yokohama to mark the latest evolution of its Dry Crystal beer, which now offers zero-sugar variants in Hong Kong and the Chinese mainland and a low-sugar option in Taiwan. The campaign is led by a new promotional film shot in Japan...
Hong Kong – Jobsdb by SEEK has launched “Better Job Matches”, a new integrated marketing campaign highlighting its AI-powered job search and matching capabilities, brought to life through character-led storytelling. Developed with Accenture Song and directed by Thai filmmaker Suthon Petchsuwan,...
Macao – Agoda has expanded its partnership with the Macao Government Tourism Office (MGTO) for 2026, with a focus on promoting the city’s boutique and independent hotels beyond its traditional tourism hubs. The renewed collaboration will spotlight properties in Macao’s Outer Harbour District, including...
