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Category: APAC

What’s NEXT: Integral Ad Science’s Laura Quigley on looking ahead to the future of context-driven performance
What’s NEXT: Integral Ad Science’s Laura Quigley on looking ahead to the future of context-driven performance
Posted on March 6, 2025
by Teddy Cambosa
For Laura, driving performance equates to driving efficiency and outcomes, helping advertisers reduce media waste and safeguard brand equity in the evolving media landscape.
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Martech and adtech leaders call on fostering inclusivity on IWD 2025
Martech and adtech leaders call on fostering inclusivity on IWD 2025
Posted on March 5, 2025
by MARKETECH APAC
This year, three leaders in the tech space are reinforcing the importance of accelerating action for gender equality in the sector: Caitlin Stephens (Head of HR at Eagle Eye), Rebecca Taylor (Senior Sales Manager Nexxen - Australia), and Susan Hill (Vice President, People at Amperity). 
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Audrey Kuah steps down from VML leadership role
Audrey Kuah steps down from VML leadership role
Posted on March 4, 2025
by Teddy Cambosa
VML has also noted that moving forward, Yi-Chung Tay, previously co-CEO along with Audrey, will assume the role of CEO, leading VML APAC into its next chapter.
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FINN Partners acquires RICE Communications, to expand APAC footprint
FINN Partners acquires RICE Communications, to expand APAC footprint
Posted on March 4, 2025
by Teddy Cambosa
Singapore – Global independent marketing and communications firm FINN Partners, has acquired Singapore-based, strategic communications and public relations consultancy RICE Communications (RICE). By bolstering FINN’s sizable existing presence in Singapore, the addition of RICE will amount to nearly 100...
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AnyMind Group boosts advertising reach with YouTube Reserved Ads program
AnyMind Group boosts advertising reach with YouTube Reserved Ads program
Posted on March 3, 2025
by Fatima Baduria
AnyMind Group, a BPaaS company, has forged a partnership with YouTube for its partner sales program, boosting advertising potential for businesses.
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Eugene Lee announces departure from McDonald’s after 15-year stint
Eugene Lee announces departure from McDonald’s after 15-year stint
Posted on March 3, 2025
by Teddy Cambosa
In a LinkedIn post, Eugene stated that it is time to step out of his comfort zone and explore a world beyond McDonald’s, using the skills he has learnt at this brand to build new things.
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Lee-Asha Dukhie joins KC Global Media as director and head of digital marketing
Lee-Asha Dukhie joins KC Global Media as director and head of digital marketing
Posted on February 28, 2025
by Teddy Cambosa
Combined with a degree in psychology, this unique blend of expertise enables Dukhie to analyse audience behavior, anticipate trends, and design strategies that effectively connect with viewers on a personal level. 
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Cake.Shop partners with Aditude to bring advanced header bidding technology to APAC
Cake.Shop partners with Aditude to bring advanced header bidding technology to APAC
Posted on February 27, 2025
by Teddy Cambosa
The partnership introduces Aditude’s proprietary wrapper technology, part of a broader product suite designed to empower publishers with tools to maximise revenue, streamline operations, and maintain greater control over ad monetisation.
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Reckitt’s Matthieu Muniz to step down from regional CMO for APAC role
Reckitt’s Matthieu Muniz to step down from regional CMO for APAC role
Posted on February 27, 2025
by Teddy Cambosa
In a LinkedIn post, he said that he will be seeking a new leadership role in the UK, and he is grateful to work alongside his Reckitt colleagues.
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‘Empowered Women Awards 2025’ unveils first roster of judges representing top brand and agency leaders across Asia-Pacific
‘Empowered Women Awards 2025’ unveils first roster of judges representing top brand and agency leaders across Asia-Pacific
Posted on February 26, 2025
by Teddy Cambosa
MARKETECH APAC and UpTech Media’s Empowered Women Awards 2025, the latest collaborative initiative celebrating the contributions of women leaders in marketing and technology, has officially announced the first lineup of its distinguished jury panel. Comprising a diverse group of accomplished professionals...
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