Category: APAC
According to Toyota Motor Asia, the campaign seeks to communicate how the brand’s strengths translate into everyday experiences for customers.
Singapore – Air India and Singapore Airlines have signed a commercial cooperation framework agreement, setting the stage for a deeper partnership through future joint business agreements, subject to regulatory approvals. Signed in Mumbai on 16 January 2026 by Air India chief executive officer and managing...
Breaking into APAC as a new adtech player, Yango Ads turned its own market entry into a growth engine – reaching 11.8 million users, generating 51 million impressions, exceeding delivery targets by 174%, and establishing category-leading visibility across key markets. In markets dominated by established...
The acquisition is also expected to support VCCP’s global client base and accelerate its expansion across Asia, with Singapore serving as a strategic hub for future growth.
Singapore — INVNT, an integrated brand storytelling agency, has named James Nicholas Kinney as its first global chief AI officer, creating a new senior leadership role focused on integrating artificial intelligence across the agency’s global operations, with a particular emphasis on the Asia-Pacific...
The move positions Assembly as a tech-enabled, end-to-end brand performance agency in the region, integrating brand strategy, creative, media, data, and commerce.
Singapore – Nielsen has appointed Matty Lin as APAC regional sales leader within its commercial organisation, with the executive based in Singapore. Lin brings nearly two decades of experience across global markets, with a background in building and managing commercial teams and scaling operations across...
MARKETECH APAC has announced the jury lineup for the Content Marketing Awards Asia-Pacific 2026, bringing together senior marketing leaders from across the region to evaluate the most compelling content-driven storytelling in today’s evolving marketing landscape. The Content Marketing Awards Asia Pacific...
Building a media platform is one challenge. Building a regional ecosystem that brings clarity, credibility, and connection to an industry in constant motion is another entirely. In a region as diverse and fragmented as Asia Pacific, the marketing landscape has long been rich with ideas but short on shared...
Singapore — CNN International Commercial (CNNIC) and NGK Insulators, LTD. (NGK) have launched a cross-platform campaign showcasing technological innovation driving a sustainable future. NGK is the exclusive sponsor of Innovate, a 30-minute special airing on CNN International in January 2026. The...
