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Category: APAC

What’s NEXT 2023: Why e-commerce brands must focus on customer lifetime value over customer acquisition
What’s NEXT 2023: Why e-commerce brands must focus on customer lifetime value over customer acquisition
Posted on December 21, 2022
by MARKETECH APAC
In this What's NEXT 2023 insight, we discuss why it's more intelligent to focus more on consumer retention and leverage ways to keep your existing consumer base engaged.
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SpringServe makes two senior appointments for JAPAC
Posted on December 20, 2022
by Maureen Basa
Bargmann will be developing SpringServe's commercial strategies while Chew will be providing technical support for its product suite.
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What’s NEXT 2023: Here’s why nobody cares about your products and services
What’s NEXT 2023: Here’s why nobody cares about your products and services
Posted on December 16, 2022
by MARKETECH APAC
In this What's NEXT insight, we tackle an age-old dilemma – why say your product can do X, when, it's something a competitor is equally good at?
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Ex-Xaxis’ Jona Oboza joins PubMatic as country manager for SEA, Korea
Ex-Xaxis’ Jona Oboza joins PubMatic as country manager for SEA, Korea
Posted on December 16, 2022
by Teddy Cambosa
na Oboza, formerly the APAC senior director of client strategy at Xaxis, has joined adtech PubMatic as its country manager for Southeast Asia and Korea, according to her LinkedIn profile.
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Reckitt taps CDP Amperity to boost customer experience
Reckitt taps CDP Amperity to boost customer experience
Posted on December 15, 2022
by MARKETECH APAC
The CDP was tapped to help Reckitt deliver relevant, personalised customer experiences.
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MARKETECH APAC delves deep into metaverse marketing activations in recent webinar
Posted on December 15, 2022
by Maureen Basa
Industry leaders come together to discuss how brands can effectively engage their consumers in their metaverse marketing activations.
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LUX pushes forth stand against sexism, launches DE&I training programme
LUX pushes forth stand against sexism, launches DE&I training programme 
Posted on December 14, 2022
by MARKETECH APAC
The Allies e-learning programme is a learning tool targeted at the workplace setting, aiming to impart how to call out and stop discriminatory behaviour in the workplace.
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Sitecore
Sitecore leads the conversation on ‘composable future’, marks first in-person industry event in 2 years
Posted on December 13, 2022
by MARKETECH APAC
Sitecore Asia hosted their largest, in-person event to discuss and celebrate the now and future of world-class transformative digital experiences that are elevated through the seamless integration of content, experience, and commerce.
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Comms agency Redhill forays into publishing
Comms agency Redhill forays into publishing
Posted on December 13, 2022
by MARKETECH APAC
The agency will be providing in-depth, long-form storytelling options in conventional hardcover or paperback formats through the new solution. 
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What’s NEXT 2023: Marketing in Asia Pacific hybrid conference launches, announces its first 11 confirmed speakers
What’s NEXT 2023: Marketing in Asia Pacific hybrid conference launches, announces its first 11 confirmed speakers
Posted on December 13, 2022
by Teddy Cambosa
The 2-day conference, which will be held from February 28, 2023 to March 1, 2023, aims at gathering some of the biggest marketing leaders in Asia-Pacific to discuss the various opportunities across a wide range of marketing sub-industries.
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