Created by BBH Singapore and LePub APAC, their task was to evolve the already successful 'Brewed For Your Fire’ campaign in a way that ensures Tiger Crystal continues to stand out in the category.
Moreover, 60% of respondents expect clear and comprehensible information about data usage, emphasising the importance of transparency in building consumer confidence.
Instead of showcasing property amenities and lifestyle moments, ‘Find Your Shangri-La’ employs whimsical metaphors, fantastical characters, and magical storytelling.
According to the company, its video advertising solutions have the capability to deliver experiences on the small screen using proprietary technology design and deep integrations into their curated supply.
Kendall will play a vital part in driving the agency’s overall strategy - expanding its client base, and leading cross-functional teams to deliver results.
In his new role, Ho will support AVIA CEO Louis Boswell and work closely with the teams in Singapore and Hong Kong, focussing particularly on the curation of AVIA events and conferences as well as membership development and engagement.
She will drive commercial and operational excellence at Virtue, growing the account management team and its capabilities, in addition to developing client partnerships and new business opportunities.
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