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Category: APAC

Ruder Finn (1)
Ruder Finn, RFI launch new DEI practice to help business growth in APAC
Posted on June 9, 2023
by Teddy Cambosa
Called ‘Ruder Finn Diversity Communications Practice’, said endeavour will provide dedicated and bespoke consultation services focused on DEI.
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Tiger Beer’s new ad for Tiger Crystal encourages everyone to pursue their passions fearlessly
Posted on June 9, 2023
by MARKETECH APAC
Created by BBH Singapore and LePub APAC, their task was to evolve the already successful 'Brewed For Your Fire’ campaign in a way that ensures Tiger Crystal continues to stand out in the category.
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Around 64% of APAC users more willing to engage with brands collecting data directly
Around 64% of APAC users more willing to engage with brands collecting data directly
Posted on June 9, 2023
by Teddy Cambosa
Moreover, 60% of respondents expect clear and comprehensible information about data usage, emphasising the importance of transparency in building consumer confidence. 
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Shangri-La’s new film moves away from category norms, highlights brand as a ‘state of mind’
Shangri-La’s new film moves away from category norms, highlights brand as a ‘state of mind’
Posted on June 8, 2023
by MARKETECH APAC
Instead of showcasing property amenities and lifestyle moments, ‘Find Your Shangri-La’ employs whimsical metaphors, fantastical characters, and magical storytelling. 
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Kargo brings video advertising product suite to APAC
Kargo brings video advertising product suite to APAC
Posted on June 8, 2023
by Teddy Cambosa
According to the company, its video advertising solutions have the capability to deliver experiences on the small screen using proprietary technology design and deep integrations into their curated supply.
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Levi’s celebrates 150 years of iconic jean with slew of local celebrations across APAC, other markets
Levi’s celebrates 150 years of 'iconic jean' with slew of local celebrations across APAC, other markets
Posted on June 7, 2023
by Teddy Cambosa
A large chunk of the local event activations in the Asia-Pacific region came from the markets in Southeast Asia, South Korea, and Greater China.
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Keso Kendall promoted to senior vice president for APAC at TEAM LEWIS
Keso Kendall promoted to senior vice president for APAC at TEAM LEWIS
Posted on June 7, 2023
by Teddy Cambosa
Kendall will play a vital part in driving the agency’s overall strategy - expanding its client base, and leading cross-functional teams to deliver results.
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Media veteran Gregory Ho appointed as senior advisor for Asia Video Industry Association
Media veteran Gregory Ho appointed as senior advisor for Asia Video Industry Association
Posted on June 5, 2023
by Teddy Cambosa
In his new role, Ho will support AVIA CEO Louis Boswell and work closely with the teams in Singapore and Hong Kong, focussing particularly on the curation of AVIA events and conferences as well as membership development and engagement.
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Virtue APAC appoints ex-Lazada Chloe Fair as client services director
Virtue APAC appoints ex-Lazada Chloe Fair as client services director
Posted on June 1, 2023
by Teddy Cambosa
She will drive commercial and operational excellence at Virtue, growing the account management team and its capabilities, in addition to developing client partnerships and new business opportunities.
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Marketing consultancy Human8 strengthens APAC presence, to tie up with Japan-based SevenSeas
Posted on May 30, 2023
by MARKETECH APAC
The global community pioneer is now looking at Japan, the third biggest market for research services within APAC.
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