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Category: APAC

Asia-travel-comeback
Mastercard’s latest report reveals APAC making a major 2024 comeback in travel and tourism
Posted on May 20, 2024
by Aliza Carmona
Asia-Pacific destinations now occupy half of the top 10 trending hot spots that have demonstrated the greatest momentum among travellers, the report from the Mastercard Economics Institute showed.
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TUMI expands APAC footprint with latest store openings
TUMI expands APAC footprint with latest store openings
Posted on May 17, 2024
by Teddy Cambosa
These openings mark TUMI’s commitment to delivering sleek, sophisticated and inviting spaces to travellers, redefining and reinvigorating travel retail with an expanded and refreshed presence at major international airports throughout Asia.
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merlion-work
Marketing and media professionals from Asia eye Singapore as preferred work destination: report
Posted on May 16, 2024
by Aliza Carmona
Most talents willing to move to Singapore come from neighbouring countries and seek job opportunities in the marketing and media industries, a global study from Boston Consulting Group (BCG) revealed.
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FINN Partners
FINN Partners announces two key promotions for Asia-Pacific division 
Posted on May 16, 2024
by MARKETECH APAC
FINN Partners, a global integrated marketing and communications agency, has promoted Annouchka Behrmann, a former senior partner, to managing partner, Hong Kong. Meanwhile, Cathy Feliciano-Chon will take on a new job as managing partner, strategic development, Asia Pacific, after her former position...
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MARKETECH-PHOTOS
Initiative expands presence in APAC with key senior hires
Posted on May 16, 2024
by Aliza Carmona
Initiative, the Fame and Flow agency within IPG Mediabrands, has announced the appointment of three new senior client-facing roles, with Hatty Wetzki as the regional client business director, Lucy Jacobsen as the group client director, and Sheena Deutscher as senior communications design director.
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STB-Gusto
Singapore Tourism Board selects Gusto Collective as PR and digital consultancy partner in China
Posted on May 15, 2024
by Aliza Carmona
The Singapore Tourism Board (STB) has appointed luxury and brand technology solutions firm Gusto Collective as its public relations, digital, and social consultancy partner for the China market.
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SQREEM announces acquisition of TotallyAwesome
SQREEM announces acquisition of TotallyAwesome
Posted on May 15, 2024
by Teddy Cambosa
The deal will integrate TotallyAwesome’s extensive reach of over 900 million users and human-curated whitelists with SQREEM’s proprietary AI technology to produce enhanced, precision-targeted web environments for young users and their families, significantly increasing safety in ad placements. 
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MARKETECH-PHOTOS-_1_
The LEGO Group makes leadership appointments for two new business units in APAC
Posted on May 14, 2024
by Aliza Carmona
The LEGO Group has unveiled two new additions to its Asia Pacific leadership team with the appointment of Cedric Roose as general manager for India and Emerging Asia and Nina Patricia Da Costa as general manager for Singapore, Malaysia, and Travel Retail.
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OCBC offers S$1.4b bid to remaining 11.56% stake in Great Eastern
OCBC offers S$1.4b bid to remaining 11.56% stake in Great Eastern
Posted on May 14, 2024
by Teddy Cambosa
With the Offer, OCBC intends to increase its investment in Great Eastern beyond its current stake of 88.44%, with a view to delisting the insurer from the SGX-ST.
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Azerion expands platform with latest suite of interactive video ad units
Azerion expands platform with latest suite of interactive video ad units
Posted on May 14, 2024
by Teddy Cambosa
These new video formats leverage proprietary technology and seamless integrations into a curated network of premium sites across APAC to deliver extraordinary advertising experiences on every screen.
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