Category: APAC
Yahoo Identity Solutions aims to take an integrated, omnichannel approach to the identity-constrained world and consists of two components: Yahoo ConnectID for addressable environments and Next-Gen Solutions for non-addressable environments.
In an exclusive interview with MARKETECH APAC, Gaxiola said that the firm aims to come to the pitching table with a gaming ecosystem solution first, and not some big budget TV commercial.
With the appointment, WE will offer full assistance for all communication initiatives, including influencer engagement, campaign launches, media relations, social media management, content creation, creative production, and other services.
Marketing Technology Awards, MARKETECH APAC’s latest initiative to recognise the groundbreaking achievements in marketing technology within the region, has officially unveiled the first roster of its official jury panel for its upcoming awards ceremony.
An essential component of omnichannel marketing is the implementation of chat platforms as a lead generation tool. By facilitating one-to-one conversations between a brand and customers, businesses can customise interactions to align with customer preferences, introduce their latest products or services,...
Inspired by the friendships enjoyed by renowned Disney characters such as Mickey Mouse, Minnie Mouse, Donald Duck, and others, the limited-edition Starbucks "Sip of Joy" collection was created. The goal of this collection is to spread Mickey and Friends' optimism to people of all ages throughout the...
In this campaign, BSAPIC collaborated with a diverse group of artists, creative technologists, precision drivers, and motorsport enthusiasts to reimagine the traditional tyre.
This has catapulted into one of the most viral and talked about brand topics on Chinese social platform Little Red Book, sparking passionate discussions on how women are expected to look as they grow older, and courageously sharing the choices they’ve made to stand apart and find their truest selves...
In his new position, Greenway will be in charge of growing OpenX's footprint in the area. Using his CTV experience in the position, he will also concentrate on enhancing OpenX's CTV footprint in the market. Greenway will also be a part of OpenX's CTV steering group.
Public relations and integrated communications agency Citrine has announced the return of its founder, Ivlynn Yap Cheng Theng, to take on the role of group executive chairman, ushering in a new era of innovation and growth.
