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Category: APAC

Bondee appoints Lionel Sim as head of commercial
Bondee appoints Lionel Sim as head of commercial 
Posted on August 14, 2023
by Brandon Yulolo
In this role, Sim will be managing all corporate partnerships and commercial initiatives, backing Bondee's efforts to further drive engagement with users and brands across the region.
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Pinterest, LiveRamp expands partnership to APAC region
Pinterest, LiveRamp expands partnership to APAC region
Posted on August 10, 2023
by Brandon Yulolo
Through the partnership, marketers will be able to reach their customers on Pinterest with seamless activation on RampID, LiveRamp’s pseudonymous, people-based identifier.
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Marriott International announces slew of executive appointments in APAC
Marriott International announces slew of executive appointments in APAC
Posted on August 9, 2023
by Teddy Cambosa
Marriott International has announced a slew of executive appointments across Asia-Pacific, excluding China, which positions the company for future growth in the region and tap into its leadership pool to better meet localised needs and support customers, associates, and owners.
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Endowus raises US$35m, to expand digital wealth leadership in Asia
Endowus raises US$35m, to expand digital wealth leadership in Asia
Posted on August 9, 2023
by Teddy Cambosa
The successful large fundraiser comes amidst a global slowdown in fintech growth and funding. Despite the difficult financial market conditions, Endowus has continued to experience accelerated growth with group assets now crossing US$5b.
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Rise in digital ad spend, programmatic video to dominate advertising: report
Rise in digital ad spend, programmatic video to dominate advertising: report
Posted on August 9, 2023
by Brandon Yulolo
In the report, Quantcast found out that key challenges and barriers were the need to prove return of investment (ROI)/performance and effectiveness, while personalising ads and finding new audiences amidst the global economic downturn.
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Twilio to incorporate customer-aware generative AI via OpenAI
Twilio to incorporate customer-aware generative AI via OpenAI
Posted on August 8, 2023
by Brandon Yulolo
Through this integration, Twilio clients will be able to use OpenAI's GPT-4 model to fuel new generative capabilities in ‘Twilio Engage’, the company's multichannel marketing solution built on the segment customer data platform, as a result of this integration. 
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How to future-proof customer engagement strategies via AI: SEA marketing leaders impart insights on how to execute it properly
How to future-proof customer engagement strategies via AI: SEA marketing leaders impart insights on how to execute it properly
Posted on August 8, 2023
by Teddy Cambosa
Businesses of today are increasingly recognising the paramount significance of customer engagement for sustainable success. In this pursuit, the integration of Artificial Intelligence (AI) tools has emerged as a game-changer.
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Bondee appoints Fei Yu as new CEO as part of region expansion
Bondee appoints Fei Yu as new CEO as part of region expansion
Posted on August 8, 2023
by Brandon Yulolo
In her new role, Yu will be accelerating Bondee’s expansion effort and overseeing the platform's key operations and business developments, seeking to build out a talented team across different functions at its headquarters in Singapore and global offices across Japan, South Korea, and China.
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NewJeans teams up with Spotify to celebrate new EP with pop-ups, interactive playlists, and outdoor installations
NewJeans teams up with Spotify to celebrate new EP with pop-ups, interactive playlists, and outdoor installations
Posted on August 4, 2023
by Brandon Yulolo
Spotify has dubbed this celebratory campaign as ‘Bunnyland’, offering NewJeans fans the opportunity to interact with the group and the concept surrounding them physically or digitally. 
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McCann Worldgroup APAC appoints Shilpa Sinha as new chief strategy officer
McCann Worldgroup APAC appoints Shilpa Sinha as new chief strategy officer
Posted on August 2, 2023
by Brandon Yulolo
In her new role at McCann Worldgroup Asia Pacific, Sinha will be taking the reins from former CSO Richard McCabe, and will be bringing her two decades of experience in marketing strategy to the table.
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