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Category: APAC

Oddie Randa appointed by Gushcloud International as the region's managing director for APAC.
Oddie Randa appointed by Gushcloud International as the region's managing director for APAC
Posted on June 29, 2023
by MARKETECH APAC
All country managers in the APAC will now report to Randa, who will work together with them to identify and develop new income opportunities in the creator and influencer marketing industry.
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Eve Solomon appointed as Outbrain's APAC managing director for publisher business development
Eve Solomon appointed as Outbrain's APAC managing director for publisher business development
Posted on June 29, 2023
by MARKETECH APAC
Solomon will also take on the duty of building the development of Outbrain's APAC supply business as part of her new role. She will accomplish this by establishing alliances with current, credible publishers.
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A.S. Watson, Amorepacific sign agreement to bring more K-beauty to consumers in Asia
A.S. Watson Group, Amorepacific sign agreement to bring more K-beauty to consumers in Asia
Posted on June 28, 2023
by Teddy Cambosa
According to Malina Ngai, CEO of A.S. Watson Asia and Europe, its partnership with Amorepacific started out in 2019, and have expressed great interest to take this partnership to new heights.
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Around 61% of APAC consumers use various money-saving tricks while grocery shopping: report
Around 61% of APAC consumers use various money-saving tricks while grocery shopping: report
Posted on June 28, 2023
by Teddy Cambosa
According to the report, 57% of the respondents are actively seeking out items for which there is an offer or promotion available, and 47% are much more aware of items on sale or promotion.
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Outstanding women leaders in marketing industry heralded at MARKETECH APAC’s first-ever ‘Empowered Women Awards 2023’
Outstanding women leaders in marketing industry heralded at MARKETECH APAC’s first-ever ‘Empowered Women Awards 2023’ 
Posted on June 28, 2023
by MARKETECH APAC
Top women marketers in APAC in the field of Marketing, Agency, Platforms, SME, and Tech were recognised and celebrated at the first-ever Empowered Women Awards 2023.
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#EmpoweredWomen2023: Lion & Lion’s Claudia Low on leading the charge in trailblazing creativity
Posted on June 27, 2023
by MARKETECH APAC
Claudia has been instrumental in structuring Lion & Lion's agency branding and communications strategy.
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#EmpoweredWomen2023: FCB SHOUT’s Syahriza Badron on stepping on the pedal towards agency success via partnerships and inclusivity
#EmpoweredWomen2023: FCB SHOUT’s Syahriza Badron on stepping on the pedal towards agency success via partnerships and inclusivity
Posted on June 27, 2023
by Teddy Cambosa
Whilst founders Shaun and Shi Ping concentrate on bolstering FCB Shout's reputation, Badron is committed to taking the agency to new heights of success.
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These are APAC winners from Cannes Lions 2023
These are the APAC winners from Cannes Lions 2023
Posted on June 27, 2023
by Teddy Cambosa
The APAC region has seen 114 Lions won, much greater than the 104 Lions won in 2022. Some of the leading markets that have submitted include India, Japan, and Australia.
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#EmpoweredWoman2023: Neha Bhasin on using the influence of fashion as a force for good
#EmpoweredWomen2023: Neha Bhasin on using the influence of fashion as a force for good
Posted on June 27, 2023
by MARKETECH APAC
Neha spearheaded the trailblazing ZALORAYA campaign, which didn’t only share excitement and nostalgic sentiment amongst consumers, but also served as an instrument to further move the needle in inclusivity.
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#EmpoweredWoman2023: Lisa Tan on innovating sales strategies in retail media
#EmpoweredWomen2023: Lisa Tan on innovating sales strategies in retail media
Posted on June 27, 2023
by MARKETECH APAC
Lisa is a forward-looking sales leader where she’s able to introduce innovative ideas in order to boost the advertising arm’s sales processes and efforts.
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