Category: APAC
The relentless expansion of digital platforms and the ever-evolving landscape of consumer behaviours have escalated the battle for attention, compelling brands to redefine their marketing strategies and carve out distinctive identities.
Powered by SEEK’s technology, the unified platform brings new AI-powered advancements to the Jobstreet and Jobsdb platforms in Asia, aimed at bringing together talents and employers across the APAC region to connect more of the right people with the right work.
In the latest Expert Up Close interview, we sat down with Feldman to learn his expert insights on the emergence of AI and how marketers can use it as a powerful tool to deliver excellence in their marketing initiatives.
Effectively tapping into the power of first-party data starts with creating a unified customer view. It requires access to tech ecosystems that are built for data agility and real-time behavioural insights that marketers can easily act on.
The Asia Video Industry Association (AVIA) has announced the appointment of Phil Hardman as the new board chairman and Emily Yri and Shonali Bedi as the new board directors.
AI can also be used to optimise DOOH ad campaigns in real time, based on factors such as weather, traffic, and even the mood of the audience. The result is not only more effective but memorable advertising.
It is also worth noting that with the boom brought about by Lunar New Year campaigns contributed a rise in personal luxury spending in East Asia, with Hong Kong seeing a rebound of 23.2% in personal luxury spending by the end of 2022 – the biggest rebound in Asia Pacific.
In this era of heightened competition and discerning consumers, the significance of a customer-centric CX approach cannot be overstated. It transcends mere customer service; it is a holistic strategy that permeates every facet of an organisation, from product development to marketing and beyond.
MARKETECH APAC is proud to announce the launch of its inaugural “Marketing Technology Awards” aiming to recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community.
Data-driven, in-stream video ads, for example, offer brands a powerful way to monetise their content while providing viewers with more personalised and engaging experiences. By leveraging data analytics and segmentation, publishers can optimise ad targeting and create a win-win situation for both publishers...
Most Recent Articles
Subscribe Now
