Category: APAC
As part of MARKETECH APAC’s “What’s NEXT”, our dedicated thought leadership series is back–unravelling the threads of innovation, cultural nuance, and strategic foresight that weave together the tapestry of this diverse and dynamic marketplace.
In an exclusive conversation with MARKETECH APAC, Harling shares his marketing vision for the brand and his insights on promoting the circular economy to its key markets and the region.
Data needs time to be fully absorbed; only when it is truly absorbed can it be acted on. Always start with deep comprehension before tackling implementation.
MARKETECH APAC spoke exclusively with Sonal Patel, vice president for Asia-Pacific at Quantcast, to learn more about Quantcast’s vision in the region, their forecasts for the industry in APAC, as well as actionable insights for brands to consider in navigating a renewed adtech scene this year.
Alcoholic beverage company Diageo has launched its new 'Enjoy the Flow, Savour Every Moment’ regional campaign for Asia Pacific, promoting responsible drinking and moderate alcohol consumption with K-Pop group EXO’s Suho.
Performance media and marketing agency Jaywing has been appointed by Crocs to manage its paid search and paid social across Australia and Singapore markets.
The Visa Singapore Innovation Center represents Visa's vision of shaping tomorrow's payments possibilities. Showcasing the transformative power of technologies like artificial intelligence (AI) in retail and payments, and reimagining modern credentials for enhanced security and convenience.
Three in four consumers now browse through multiple marketplaces before buying, new research from Rithum revealed.
Kargo is also adding creative capabilities including its popular mobile-only ad formats, such as Runway for desktop and tablet with adhesion, in-article, and outstream formats to follow. This means that advertisers can now create once and run enhanced video and display ad formats seamlessly on both desktop...
The partnership comes as Stagwell accelerates its commitment to growth across Asia, anchored by its regional offices in Singapore and Malaysia, and over 25 affiliate partners in Asia to date.
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