Category: APAC
o help marketers unlock the potential of AI in customer engagement at a time when it matters the most, MARKETECH APAC returned with an exclusive webinar last January 24 titled “What’s NEXT 2024: Customer Engagement in Asia”, which aimed to impart valuable insights to marketers on how to properly integrate...
Traditionally, online and offline transactions are treated separately and not integrated, making for a poor shopping experience. Yet, evolving consumer preferences show a demand for seamless integration of online and physical shopping experiences.
For MARKETECH APAC’s latest What’s NEXT Interview, we spoke with Nausicaa Charrier, Marketing Director for Moët Hennessy Singapore & Malaysia to learn more about how luxury brands can create authentic campaigns for the Chinese New Year, and what outlook can the luxury marketing industry in Asia-Pacific...
Crafted with a user-centric approach, Intent promises improved consumer engagement by influencing consumer behaviour through its streamlined behavioural data streams-gathering platform.
The relentless expansion of digital platforms and the ever-evolving landscape of consumer behaviours have escalated the battle for attention, compelling brands to redefine their marketing strategies and carve out distinctive identities.
Powered by SEEK’s technology, the unified platform brings new AI-powered advancements to the Jobstreet and Jobsdb platforms in Asia, aimed at bringing together talents and employers across the APAC region to connect more of the right people with the right work.
In the latest Expert Up Close interview, we sat down with Feldman to learn his expert insights on the emergence of AI and how marketers can use it as a powerful tool to deliver excellence in their marketing initiatives.
Effectively tapping into the power of first-party data starts with creating a unified customer view. It requires access to tech ecosystems that are built for data agility and real-time behavioural insights that marketers can easily act on.
The Asia Video Industry Association (AVIA) has announced the appointment of Phil Hardman as the new board chairman and Emily Yri and Shonali Bedi as the new board directors.
AI can also be used to optimise DOOH ad campaigns in real time, based on factors such as weather, traffic, and even the mood of the audience. The result is not only more effective but memorable advertising.
Most Recent Articles
Subscribe Now
