Category: APAC
An essential component of omnichannel marketing is the implementation of chat platforms as a lead generation tool. By facilitating one-to-one conversations between a brand and customers, businesses can customise interactions to align with customer preferences, introduce their latest products or services,...
Inspired by the friendships enjoyed by renowned Disney characters such as Mickey Mouse, Minnie Mouse, Donald Duck, and others, the limited-edition Starbucks "Sip of Joy" collection was created. The goal of this collection is to spread Mickey and Friends' optimism to people of all ages throughout the...
In this campaign, BSAPIC collaborated with a diverse group of artists, creative technologists, precision drivers, and motorsport enthusiasts to reimagine the traditional tyre.
This has catapulted into one of the most viral and talked about brand topics on Chinese social platform Little Red Book, sparking passionate discussions on how women are expected to look as they grow older, and courageously sharing the choices they’ve made to stand apart and find their truest selves...
In his new position, Greenway will be in charge of growing OpenX's footprint in the area. Using his CTV experience in the position, he will also concentrate on enhancing OpenX's CTV footprint in the market. Greenway will also be a part of OpenX's CTV steering group.
Public relations and integrated communications agency Citrine has announced the return of its founder, Ivlynn Yap Cheng Theng, to take on the role of group executive chairman, ushering in a new era of innovation and growth.
Biti takes over as APAC Head of KINESSO, IPG Mediabrands' tech-driven performance agency, and leads a team of over 1000 digital experts across 11 markets. They work in digital media, marketing automation, advanced analytics, commerce, and AI.
Quantcast, a global advertising technology company, announced three new appointments to its APAC sales team today, following its continuous expansion efforts in Australia and Southeast Asia. All of the appointments will take effect immediately.
Regional technology public relations agency The PR Group has announced the appointment of former TechCrunch senior reporter Catherine Shu as its new director of content and media.
In his announcement, he notes that in the next chapter, he plans to spend more time with his family, while continuing to explore his creative passions, including writing for musical theatre and studying.
Most Recent Articles
Subscribe Now
