Category: APAC
Ogilvy has promoted Kunal Jeswani to the role of chief executive officer for ASEAN, a move aimed at driving the agency’s sustained growth and amplifying its creative impact across the region.
The problem is not only technical—it’s strategic. Compounding the technical challenges is also a lack of expertise. This is evident given that recent data shows that nearly 70% of CMOs in APAC are not fully equipped to maximise martech investments.
It also highlighted that around 40% of CX vendors will shift to new, outcome-based, pricing models making the value exchange for their clients more transparent and improving the monetisation of their AI investment.
MARKETECH APAC is hosting an exclusive webinar on 13 February 2025. Titled “What’s Next in Marketing: Customer Engagement in 2025,” the event aims to equip marketers with transformative insights and strategies to meet evolving customer expectations, craft personalised campaigns that resonate, and master...
FedEx, a transportation, e-commerce, and business services provider, has made it its mission to empower SMEs through its operations.
Design Bridge and Partners (DBP), a brand design company, has appointed Charlie Lowe as its chief strategy officer for Asia-Pacific (APAC), effective immediately.
During her previous role, Preeti and her team implemented the ‘Retail.Next’ concept across 19 dealerships and service centers in the BMW Group Asia region. She collaborated closely with the team in Indonesia to drive expansion efforts and support future growth for both the BMW and MINI networks.
LoopMe, the technology company leveraging artificial intelligence to enhance brand advertising performance, has appointed James Parker as its new head of APAC to spearhead its regional expansion efforts.
With over 15 years of experience spanning marketing, business strategy, and commercial leadership, Timothy is a highly regarded leader known for driving growth and delivering impactful strategies.
Chang brings with him 17 years of exceptional experience in public relations and integrated communications, with a proven track record spanning both the consumer & lifestyle and corporate sectors.
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