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Category: APAC

Endowus partners with Twilio to enhance platform security
Endowus partners with Twilio to enhance platform security
Posted on March 10, 2025
by Teddy Cambosa
Endowus worked with Twilio to implement various security measures to safeguard its ecosystem and comply with regulations. In particular, the platform needed an advanced verification solution to mitigate the increasing risks associated with bot sign-ups and fraudulent activities. 
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Personalised, impactful customer experiences at scale: How industry leaders should navigate cross-platform engagement’s complexities
Personalised, impactful customer experiences at scale: How industry leaders should navigate cross-platform engagement’s complexities
Posted on March 10, 2025
by Teddy Cambosa
By understanding these complexities and implementing tailored engagement strategies, organisations can position themselves as market leaders in the era of digital personalisation.
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Agency Leadership Decoded: MSL APAC’s Margaret Key on making trust, accountability the centre of empowering teams
Agency Leadership Decoded: MSL APAC’s Margaret Key on making trust, accountability the centre of empowering teams
Posted on March 7, 2025
by Teddy Cambosa
We recently sat down with Margaret Key, chief executive officer at MSL APAC for our latest Agency Leadership Decoded interview, as she shares her guiding principles of leadership and her outlook on MSL’s growth in the region.
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Bloomreach expands to APAC, appoints Kris Fagan as vice president
Bloomreach expands to APAC, appoints Kris Fagan as vice president
Posted on March 6, 2025
by Teddy Cambosa
Kris brings years of enterprise and account experience from mParticle, PagerDuty, and Dropbox in Australia. Kris most recently led a team that drove sales, partnerships and operations and was focused on enhancing customer satisfaction and market presence in APAC.
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What’s NEXT: Integral Ad Science’s Laura Quigley on looking ahead to the future of context-driven performance
What’s NEXT: Integral Ad Science’s Laura Quigley on looking ahead to the future of context-driven performance
Posted on March 6, 2025
by Teddy Cambosa
For Laura, driving performance equates to driving efficiency and outcomes, helping advertisers reduce media waste and safeguard brand equity in the evolving media landscape.
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Martech and adtech leaders call on fostering inclusivity on IWD 2025
Martech and adtech leaders call on fostering inclusivity on IWD 2025
Posted on March 5, 2025
by MARKETECH APAC
This year, three leaders in the tech space are reinforcing the importance of accelerating action for gender equality in the sector: Caitlin Stephens (Head of HR at Eagle Eye), Rebecca Taylor (Senior Sales Manager Nexxen - Australia), and Susan Hill (Vice President, People at Amperity). 
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Audrey Kuah steps down from VML leadership role
Audrey Kuah steps down from VML leadership role
Posted on March 4, 2025
by Teddy Cambosa
VML has also noted that moving forward, Yi-Chung Tay, previously co-CEO along with Audrey, will assume the role of CEO, leading VML APAC into its next chapter.
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FINN Partners acquires RICE Communications, to expand APAC footprint
FINN Partners acquires RICE Communications, to expand APAC footprint
Posted on March 4, 2025
by Teddy Cambosa
Singapore – Global independent marketing and communications firm FINN Partners, has acquired Singapore-based, strategic communications and public relations consultancy RICE Communications (RICE). By bolstering FINN’s sizable existing presence in Singapore, the addition of RICE will amount to nearly 100...
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AnyMind Group boosts advertising reach with YouTube Reserved Ads program
AnyMind Group boosts advertising reach with YouTube Reserved Ads program
Posted on March 3, 2025
by Aliza Carmona
AnyMind Group, a BPaaS company, has forged a partnership with YouTube for its partner sales program, boosting advertising potential for businesses.
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Eugene Lee announces departure from McDonald’s after 15-year stint
Eugene Lee announces departure from McDonald’s after 15-year stint
Posted on March 3, 2025
by Teddy Cambosa
In a LinkedIn post, Eugene stated that it is time to step out of his comfort zone and explore a world beyond McDonald’s, using the skills he has learnt at this brand to build new things.
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