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Category: APAC

Tinder introduces new app features for better matching on Valentine's Day
Tinder introduces new app features for better matching on Valentine's Day
Posted on February 10, 2025
by Aliza Carmona
Dating app Tinder has unveiled updates to its ‘Explore’ page to enhance how users find matches in time for Valentine’s Day.
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v suresh foundit ceo 2025
V Suresh named as new chief executive officer of foundit
Posted on February 10, 2025
by Aliza Carmona
Jobs and talent platform foundit (formerly Monster APAC & ME), a Quess company, has appointed V Suresh as its new chief executive officer to spearhead growth and innovation across its AI-driven platform.
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Tiger Brokers appoints W Communications to handle communications across SG, APAC
Tiger Brokers appoints W Communications to handle communications across SG, APAC
Posted on February 5, 2025
by Aliza Carmona
Online brokerage firm Tiger Brokers has appointed independent agency W Communications to handle its communications across Singapore and the Asia-Pacific (APAC).
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Kumar Kanagasabapathy named as IPG Mediabrands’ chief strategy officer for APAC
Kumar Kanagasabapathy named as IPG Mediabrands’ chief strategy officer for APAC
Posted on February 5, 2025
by Teddy Cambosa
Previously, Kanagasabapathy served as global chief strategy officer of Rufus, an IPG Mediabrands network agency, where he played a key role in establishing the strategic craft and framework for the global Amazon business. 
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Archetype's APAC regional director Lee Nugent announces exit
Archetype's APAC regional director Lee Nugent announces exit
Posted on February 5, 2025
by Teddy Cambosa
Archetype has also noted that Lee’s role would not be replaced, and instead its collective of local leaders across APAC will be empowered to drive regional growth, supported directly by their global management team.
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Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets
Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets
Posted on February 4, 2025
by MARKETECH APAC
This case study discusses how Kaspersky navigated this landscape, increasing revenue and enhancing brand awareness amidst rebranding as it partnered with digital marketing agency JOLT Digital.
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Carlsberg rolls out multi-market LNY campaign; taps 1983ASIA for limited-edition beer look
Carlsberg rolls out multi-market LNY campaign; taps 1983ASIA for limited-edition beer look
Posted on February 3, 2025
by Teddy Cambosa
The two Asian artists behind the design, Yao from Malaysia and Su Su from China, have worked together to combine contemporary art and design with familial traditions that take place during Lunar New Year, helping beer drinkers celebrate in a truly special way. 
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kunal-jeswani-ogilvy-asean-appt
Ogilvy elevates Kunal Jeswani to CEO of ASEAN to drive regional growth
Posted on February 3, 2025
by Aliza Carmona
Ogilvy has promoted Kunal Jeswani to the role of chief executive officer for ASEAN, a move aimed at driving the agency’s sustained growth and amplifying its creative impact across the region.
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What’s NEXT in Marketing: Breaking silos is APAC’s moment to drive marketing excellence beyond 2025
What’s NEXT in Marketing: Breaking silos is APAC’s moment to drive marketing excellence beyond 2025
Posted on February 3, 2025
by MARKETECH APAC
The problem is not only technical—it’s strategic. Compounding the technical challenges is also a lack of expertise. This is evident given that recent data shows that nearly 70% of CMOs in APAC are not fully equipped to maximise martech investments.
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Consumers in APAC to spend $32b on programmatic shopping via AI agents by 2028
Consumers in APAC to spend $32b on programmatic shopping via AI agents by 2028
Posted on January 30, 2025
by Teddy Cambosa
It also highlighted that around 40% of CX vendors will shift to new, outcome-based, pricing models making the value exchange for their clients more transparent and improving the monetisation of their AI investment.
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