Category: APAC
2024 hasn't been an easy year. Tight marketing budgets, a challenging digital advertising landscape, and the crunching of third-party cookies — there are plenty of hurdles for digital marketers. But with challenge comes opportunity, and smart marketers can use them to do more with less.
Global dynamic creative platform Adzymic has announced its collaboration with Adelaide, an attention-based media quality measurement platform, to transform digital advertising for advertisers and publishers alike.
Crunchryroll has appointed India-based Bloomingdale PR and Singapore-based Eastwest PR as their strategic communications agency partners in India, Indonesia, the Philippines, and Singapore.
Delivery platform foodpanda has doubled down on its grocery business with the launch of its private house label, bright, which offers a new and expanded range of high quality and affordable groceries.
For our next Top Story of the year, we spoke with Goh a month into her new role to learn more about her marketing goals with foodpanda, how she managed to shift to a new industry, and what q-commerce marketing capabilities the industry can expect more from one of the region’s largest food delivery c...
In an exclusive conversation with MARKETECH APAC, Teo shared her continued plans for the marketing and branding efforts for the company.
In his new role, Oxley will oversee the development and implementation of Outbrain’s commercial strategy along with driving new business opportunities to accelerate revenue growth across the region.
ADA's inaugural lineup of AI CoPilots encompasses four strategically devised tools, each tailored to optimise distinct facets of digital enterprise. They include tools for full-funnel marketing, e-commerce, conversational AI, customer segmentation.
Contemporary global creative and media agency VaynerMedia has announced the launch of its consulting products in the Asia Pacific region, designed to bring social to the centre of marketing.
In light of yet another year of delay of third-party cookie phaseout, MARKETECH APAC reached out to multiple industry leaders in the region to learn more about what does this delay means for the future of a privacy-centric advertising strategy for marketers moving forward.
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