billups appoints Sunil Yadav as head of revenue for APAC

Singapore – billups, a global out-of-home (OOH) technology and managed services company, has appointed Sunil Yadav as head of revenue for Asia-Pacific, strengthening its regional leadership as part of its strategy to drive growth and enhance value for clients and partners across the region.

In his role, Yadav will lead billups’ commercial and investment strategy, focusing on strengthening relationships with supply-side partners and supporting the company’s client development and product growth initiatives.

Yadav brings extensive commercial and leadership experience from roles at global organisations including Amazon, Twitch, Dentsu, WPP, and Publicis, as well as several startups. He has led initiatives for major brands such as General Motors, Mondelez, Unilever, P&G, Samsung, Lenovo, Razer, HSBC, and Kraft Heinz.

He began his career as a media researcher with IMRB (now part of Kantar) in India and has since held a range of leadership positions across agencies, media firms, and adtech ventures. At Amazon Ads, Yadav oversaw agency development across APAC before moving into commercial leadership positions covering Southeast Asia, the Middle East, and emerging EMEA markets. 

He also developed a screen-planning tool for Twitch and led data integrations with agency planning platforms. Most recently, he has advised startups and media businesses in the DOOH, edtech, and retail media sectors.

“I’m delighted to join billups at such a pivotal time in its growth journey, and to be part of such an ambitious and forward-thinking team,” said Yadav regarding his new role. “Together, we have a real opportunity to build on the company’s success, scale with impact, and ensure our clients continue to see the benefits of that growth.”

Meanwhile, Henry Lucas, global chief revenue officer at billups, commented, “Sunil brings a wealth of experience from both demand- and supply-side businesses, with an impressive track record of scaling commercial initiatives, generating value across the supply chain, and optimising solutions for clients. His appointment underlines billups’ commitment to investing in top talent as we continue to expand across the region and deliver even greater value to our clients.”

Ben Milne, CEO for APAC at billups, added, “We are excited to welcome Sunil to the billups family as our new Head of Revenue for Asia Pacific. His appointment is perfectly timed to align with billups’ significant growth and innovation in the OOH media space. Sunil’s extensive leadership and expertise will be invaluable as we continue to expand our product offerings and enhance our partnerships in the region.”