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Category: APAC

MARKETECH APAC’s Top 5 Stories for August: Mobile gaming in Indonesia takes reign
MARKETECH APAC’s Top 5 Stories for August: Mobile gaming in Indonesia takes reign
Posted on August 30, 2021
by MARKETECH APAC
This month's most read stories all come from platforms and marketing tech. Get to know each 5 of them.
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MARKETECH Mondays feat. AIB’s marketing director, Stephanie George
MARKETECH Mondays feat. AIB’s marketing director, Stephanie George
Posted on August 29, 2021
by MARKETECH APAC
For the second time, we have invited a marketing leader from the higher education sector for a chat – Australian Institute of Business' Stephanie George.
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Xandr expands video inventory in APAC, adds OTT platforms Viu, iQiyi, True Digital
Xandr expands video inventory in APAC, adds OTT platforms Viu, iQIYI, True Digital
Posted on August 26, 2021
by MARKETECH APAC
Xandr will be adding in its inventory leading streaming platforms in Asia as well as Australia's top commercial broadcasters.
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carousell x essence
Carousell names Essence as integrated media agency of record
Posted on August 26, 2021
by Jean Cabico
Carousell offers products from categories like automobiles, property, and home services, as well as electronics, and fashion accessories.
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BENCH-Media-Programmatic-Offering-APAC
Programmatic solutions provider Bench expands marketing intelligence platform to APAC
Posted on August 25, 2021
by Teddy Cambosa
BENCH aims to respond to the growing adtech and martech needs in APAC through their programmatic offering.
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Xaxis-APAC-CEO-Business-Specialty-Business
GroupM expands Arshan Saha’s role to APAC CEO for Xaxis & Specialty Businesses
Posted on August 17, 2021
by Teddy Cambosa
Saha role's encompasses all business offerings by Xaxis in the APAC region, including other company offerings like INCA and Accelerator.
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Asia-PR-Werkz-Brand-Revamp-PR-Agency
PR agency Asia PR Werkz marks silver year with major brand revamp
Posted on August 13, 2021
by Teddy Cambosa
The rebrand from Asia PR Werkz signal's the forward-thinking ideology of the agency in winning more clients in the region.
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How to integrate sport into your marketing in an authentic and inclusive way
How to integrate sport into your marketing in an authentic and inclusive way
Posted on August 13, 2021
by MARKETECH APAC
Sports mean action but its value to consumers may stand for a lot more such as one's well-being and the togetherness that the activity brings.
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JobStreet’s parent firm names former HOOQ marketing head as new CMO for Asia
JobStreet’s parent firm names former HOOQ marketing head as new CMO for Asia
Posted on August 11, 2021
by MARKETECH APAC
SEEK Asia manages leading job portal brands JobStreet and JobsDB.
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behavioral science practice ogilvy
Ogilvy Consulting launches ‘Behavioral Science’ practice in Asia
Posted on August 11, 2021
by Jean Cabico
The practice works to creatively apply the insights of behavioral science to diagnose, create, and validate ‘unseen opportunities’.
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