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Category: APAC

Farrokh-Madon-CCO-of-Merkle-B2B-APAC
dentsu APAC names Farrokh Madon as new APAC CCO of Merkle B2B
Posted on April 19, 2022
by Kathleen Murata
He will be managing the creative directions and strategies to impart creative technology solutions and innovative customer experience.
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Kunal Jeswani named as group CEO for Ogilvy Singapore & Malaysia
Kunal Jeswani named as group CEO for Ogilvy Singapore & Malaysia
Posted on April 18, 2022
by Teddy Cambosa
Advertising agency Ogilvy has appointed Kunal Jeswani as the new group CEO for Singapore and Malaysia. Simultaneously, they have named VR Rajesh as the group president of Ogilvy India.
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Playable ads clear choice for mobile marketers in post-IDFA era: report
Playable ads clear choice for mobile marketers in post-IDFA era: report
Posted on April 14, 2022
by Teddy Cambosa
Playable ads have become the clear choice for mobile marketers across all five formats in a privacy-first era of mobile marketing; proving it has the most affordable cost-per-install.
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AnyMind-Group-LiveRamp-PubMatic
AnyMind Group integrates LiveRamp, PubMatic's ID solutions into AnyManager
Posted on April 14, 2022
by Kathleen Murata
The integrations will enable AnyMind Group’s online publishers and advertisers to communicate with enriched data.
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Emplifi-ShopStream
CX platform Emplifi launches new one-to-many live shopping experience, ShopStream
Posted on April 13, 2022
by Kathleen Murata
With ShopStream, brands and retailers can broadcast to unlimited audiences, while drawing in shoppers for one-on-one guidance.
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United Entertainment Group launches APAC offering, appoints Si Philby as EVP
United Entertainment Group launches APAC offering, appoints Si Philby as EVP
Posted on April 11, 2022
by Teddy Cambosa
Si Philby brings over two decades of global creative experience to this role at UEG.
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Marketing heads in APAC come together for a webinar to discuss social advertising in 2022
Marketing heads in APAC come together for a webinar to discuss social advertising in 2022
Posted on April 11, 2022
by MARKETECH APAC
Marketing heads from the grocery, QSR, consumer goods, and tech space gathered to tackle how to win in social advertising this 2022.
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MARKETECH APAC to explore how loyalty marketing can be key to a cookie-less world in upcoming webinar
MARKETECH APAC to explore how loyalty marketing can be key to a cookie-less world in upcoming webinar
Posted on April 11, 2022
by MARKETECH APAC
How can loyalty marketing be key in successfully navigating a cookie-less world? Join us this April 28 in an industry discussion as we delve into the topic.
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data.ai-and-IAB-Tech-Lab
data.ai, IAB Tech Lab partner to establish 'trust' across mobile advertising landscape
Posted on April 8, 2022
by Kathleen Murata
The partnership aims to provide the digital advertising industry with a list of Authorized Digital Sellers for Apps.
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APAC companies waste more than $137m in digital ad spend in Q1 2022
APAC companies waste more than $137m in digital ad spend in Q1 2022
Posted on April 8, 2022
by Teddy Cambosa
The data for the APAC report was collected using Next&Co’s proprietary media auditing tool Prometheus.
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