Category: APAC
Metaverse is going to take the world by storm. There's no better time than now to jump into this game-changing platform and leverage the ways it can amplify your brand's value.
The latest campaign by Allianz, alongside BBDO Shanghai, aims to inspire people to move forward fearlessly amidst challenges.
The partnership between Anzu and Livewire will enable advertisers to run non-disruptive ads across Roblox’s most popular titles.
According to the findings of the Forrester Consulting Total Economic Impact™ (TEI) global study, Siteimprove’s platform delivered a 275% ROI over three years for a composite organization.
Working with bakery brand COBS Bread, a leader from consumer engagement Cheetah Digital shares how a well-built loyalty program can spell success for scaling growth in the long run.
MoneySmart Managing Director David Harling advises brands to focus more on customer retention, as with the removal of cookies, acquisition strategies have grown to cost more.
The new appointments aims to drive Snap's commitment to create best-in-class creative campaigns on the platform.
In addition to Prakash Kamdar's current role as CEO of dentsu Singapore, he will now also be the new CEO for the Indonesia team.
There is life after the death of the cookie, and the solution boils down to genuinely giving value to customers in order to kickstart data exchange.
Harrison Boys will ensure that their product development roadmap is aligned with Mediabrands future facing standards strategy.
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