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In a brave new world, trust is the most precious commodity in advertising
In a brave new world, trust is the most precious commodity in advertising
Posted on July 5, 2022
by MARKETECH APAC
Trust has always been essential to advertisers, but it’s now more important, and difficult to achieve than ever.
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PubMatic-and-AlikeAudience
PubMatic ties with AlikeAudience to offer sell-side audience targeting to media buyers in Indonesia
Posted on July 5, 2022
by Kathleen Murata
The partnership with AlikeAudience aims to expand the reach of Connect, PubMatic’s differentiated audience solution.
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Bonsey Jaden, CUE Group introduce data-driven solution primed for retail industry
Bonsey Jaden, CUE Group introduce data-driven solution primed for retail industry
Posted on July 4, 2022
by Teddy Cambosa
RetailX, developed by CUE Group, is one of the latest solutions to be included as part of Bonsey Jaden’s 360 integrated approach to necessary digital transformation.
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Koren Wines appointed as Xero’s new MD for Asia
Koren Wines appointed as Xero’s new MD for Asia
Posted on July 4, 2022
by Teddy Cambosa
Koren Wines will lead the team in delivering continued success in Asia for Xero and helping to grow the customer base.
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ACE, piracy watchdog for entertainment, adds TH's True Visions as ally
ACE, piracy watchdog for entertainment, adds TH's True Visions as ally
Posted on July 1, 2022
by MARKETECH APAC
True Visions is one of the very first two Asia-based partners of the global coalition.
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Untitled design (19)-min
Enero Group acquires Singapore-headquartered B2B marketing agency GetIT
Posted on July 1, 2022
by MARKETECH APAC
The acquisition is aimed at accelerating the growth of Hotwire in APAC, Enero Group's leading global technology communications consultancy.
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Marriott-Bonvoy-and-ONE-Esports
Marriott Bonvoy ties with ONE Esports to launch new variety talk show series, ‘Gamer’s Paradise’
Posted on July 1, 2022
by Kathleen Murata
The programme by Marriott Bonvoy and ONE Esports will feature content that celebrates the diversity of gaming and esports culture across APAC.
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InMobi integrates ‘Exchange’ SSP into Yahoo’s DSP for advertisers’ direct access to premium in-app supply
InMobi integrates 'Exchange' SSP into Yahoo's DSP for advertisers' direct access to premium in-app supply
Posted on June 30, 2022
by Teddy Cambosa
By integrating InMobi Exchange's SSP with Yahoo's DSP, advertisers, brands, and media buyers may now access premium in-app supply and a global user base.
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Proxtera-MSME-programme
Proxtera launches digital financial literacy programme for MSMEs
Posted on June 30, 2022
by Kathleen Murata
The programme is a digital portal operated by Proxtera that aims to help MSMEs build foundational digital financial literacy skills.
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Lazada, Shopee among top shopping apps in APAC
Lazada, Shopee amongst top shopping apps in APAC
Posted on June 29, 2022
by Teddy Cambosa
According to app ranking by data.ai, Lazada and Shopee dominate the e-commerce app space in Asia-Pacific.
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