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Category: APAC

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Powering Up Social Commerce: How TikTok is Trailblazing the Content-to-Cart Purchase Journey
Posted on September 5, 2022
by MARKETECH APAC
TikTok started as a bite-sized entertainment powerhouse. It still is – but with a promising commerce value proposition underway.
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Carousell recognizes Filipino entrepreneurs with regional ‘Caroupreneur Awards’
Carousell recognises Filipino entrepreneurs with regional ‘Caroupreneur Awards’
Posted on September 2, 2022
by MARKETECH APAC
The 'Caroupreneur Awards' recognizes a wide variety of outstanding achievements of ‘Carousellers’ over the past year.
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Zespri-and-VMLY&R-campaign
Zespri’s new regional campaign shows not all fruits are created equal
Posted on September 2, 2022
by Kathleen Murata
Called ‘#Just1ZespriChallenge’, the campaign by Zespri International aims to show that not all fruits are created equal.
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Don’t believe the hype–rethink brand experience
Don’t believe the hype–rethink brand experience
Posted on September 1, 2022
by MARKETECH APAC
How people experience a brand is no longer a straight path. The gap between physical and digital is converging, with a hybrid present now upon us.
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Bespoke-by-Vouch
Hotel tech firm Vouch launches new digital guest platform to modernise hotel experiences
Posted on August 31, 2022
by Kathleen Murata
The platform allow guests to personalise their upcoming hotel stays by purchasing experiences that interest them.
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Why digital accessibility and a more inclusive web matter to APAC brands
Why digital accessibility and a more inclusive web matter to APAC brands
Posted on August 31, 2022
by MARKETECH APAC
Without ensuring digital accessibility for all, we are limiting a large group of people from accessing even the most basic services and information on the internet.
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MARKETECH APAC’s What’s NEXT returns with a 4-month long festival of insights sharing
MARKETECH APAC’s What’s NEXT returns with a 4-month long festival of insights sharing
Posted on August 30, 2022
by Joven Barcenas
MARKETECH APAC's What's NEXT returns this year with a stronger push to bring the industry together through a variety of knowledge-sharing activities.
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TBWA\Asia announces reshuffled leadership in Singapore
TBWA\Asia announces reshuffled leadership in Singapore
Posted on August 30, 2022
by MARKETECH APAC
Former MD of TBWA\Singapore is named president as CEO Ara Hampartsoumian steps down.
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SCMP Advertising launches ‘Stories’ feature to enhance reader, advertiser experience
Posted on August 26, 2022
by MARKETECH APAC
‘Stories’ is a snackable format of editorial content that serves to offer advertisers a premium and high-impact experience.
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Flash Coffee appoints Bjoern Seeber as director of operations in APAC
Flash Coffee appoints Bjoern Seeber as director of operations in APAC
Posted on August 26, 2022
by Teddy Cambosa
Seeber will be overlooking directives from demand planning and procurement to retail operations across all markets at Flash Coffee.
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