Category: APAC
FleishmanHillard has appointed Thomas Skelton as the new regional lead for its research and analytics practice, TRUE Global Intelligence (TGI), overseeing operations across the Asia Pacific region.
This case study digs deeper into FedEx’s strategy to engage its customers from initial acquisition to long-term retention and reactivation through tailored campaigns.
With this, MARKETECH APAC is proud to announce the launch of its NEXT Awards 2025, a groundbreaking celebration of excellence, innovation, and creativity in the ever-evolving marketing industry.
Hobba brings 25 years of global media experience spanning agency leadership, ad tech sales, and client-side transformation, with key roles at Amazon, Yahoo, Omnicom, and IPG.
Sustainability isn’t just about reducing carbon footprints or meeting ESG targets. It’s about fostering enduring social and economic progress while building resilience and relevance in a rapidly changing world
TikTok’s Messaging Ads are now available in Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, Vietnam, and Singapore.
Sumitomo Mitsui Auto Service (SMAS) of Japan and Singapore-based Tribecar have entered into a partnership to advance car-sharing services and technology in Singapore and across the regio
Hawkins was most recently the chief executive officer of PHD in Asia-Pacific, and held the role from October 2018 to October 2024, when he recently stepped down.
To help marketers navigate this shift, media monitoring company Meltwater has released an insightful guide, ‘Unlocking the Power of UGC for Meaningful Brand Connections.’
From becoming your personal assistant to the evolution of generated content and the emergence of artificial general intelligence (AGI), these are the next big trends in AI we can expect to see over the coming year and beyond.
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