What’s NEXT: Welcome the age of reimagination

Cathy Song Novelli

The world is at the tipping point of innovation – with emerging technologies and new realities changing the way people live, work, and function. However, the surplus of possibilities may prove to be confusing for some as the right path to take is not always clear. And in the events...

What’s NEXT: 2022 will see the evolution of corporate purpose

Mel Panabi

The issue of sustainability as seen from the lens of corporate purpose has been growing through the last few years. More and more stakeholders are realizing that corporations and brands need to go beyond just brand promise but, more so, should reflect their own values and their missions. For 2022,...

VeraEsports tapped as official esports partner for VALORANT Champions Tour in APAC

London, United Kingdom – Competitive esports and video streaming platform VeraEsports has been tapped by game developer Riot Games to be its official esports partner for the upcoming VALORANT Champions Tour (VCT) APAC, Challengers 2022. The VALORANT Champions Tour is a year-long event that takes the best teams from across...

TBWA\Asia names Gabey Goh as new associate director of innovation content

Singapore – Advertising network TBWA\Asia has appointed Gabey Goh, former editor for Asia at research, case studies, and best practice provider firm WARC, to be its new associate director of innovation content. As part of her new role, Goh will now be responsible for helping develop and execute the Asia...

Expert Up Close: Shahid Nizami, ActiveCampaign’s regional VP for APAC

In a close interview with MARKETECH APAC Founder Joven Barceñas, Shahid Nizami, the new regional vice president for Asia-Pacific of US-based SaaS unicorn ActiveCampaign, shares the career journey he’s had in the marketing tech space, and bares with us his professional stand on current issues in marketing as well as...

Schaeffler Group sets focus on APAC next for its global image campaign

Singapore — Germany-based automotive manufacturer and industrial sector supplier Schaeffler has announced the launch of a new series of regional motifs as part of the company’s global image campaign to promote its new claim, “We pioneer motion.” The company said the new motifs aim to highlight its corporate purpose and strategic...

ADA introduces new business platform for CX boost on WhatsApp

Kuala Lumpur, Malaysia – Data and artificial intelligence company ADA has announced that it is now a WhatsApp Business Solution Provider (BSP) in Asia-Pacific. Through the offering, ADA will empower businesses to connect with their customers in a private and secure environment across its markets in South and Southeast Asia....

What’s NEXT: How brands can connect with Asia’s next generation of culture shapers

Lesley John

As countries across the Asia Pacific learn to live with Covid, Asia’s youth are reemerging from two years of restrictions and lockdowns with significantly altered perspectives that are set to redefine culture in the post-pandemic world. Today’s youth are not sitting around doing nothing, waiting for the pandemic to pass....

Merkle’s B2B creative and media agencies fully integrate under Merkle B2B

Singapore – Merkle, the customer experience management (CXM) company of the dentsu network, has announced the completion of the integration of gyro and Merkle | DWA, for its B2B-dedicated CXM agency, Merkle B2B. This move is part of Merkle’s continuing realignment of its portfolio of B2B agencies into Merkle B2B. Since the launch of Merkle B2B in September 2020, Merkle...

Edelman appoints Jamshed Wadia as new vice chair for digital in APAC

Singapore – Global communications firm Edelman has appointed Jamshed Wadia as its newest vice chair for digital in Asia-Pacific, where he will be responsible for overseeing the firm’s growing digital practice and Edelman Studios’ operations in the region. For his role, he will be reporting to Tristan Roy, global chair...