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Category: APAC

Ex-CARRO Manisha Seewal joins Redhill as senior international advisor 
Ex-CARRO Manisha Seewal joins Redhill as senior international advisor 
Posted on November 29, 2022
by MARKETECH APAC
The marketing leader was most notably the former Group CMO of SEA car marketplace, CARRO.
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Publicis Groupe, Playground xyz team up to implement attention measurement, optimisation solutions in APAC
Publicis Groupe, Playground xyz team up to implement attention measurement, optimisation solutions in APAC
Posted on November 29, 2022
by Teddy Cambosa
Next stages of the partnership will look to test how Playground’s attention solutions can be applied to other advertising approaches and channels, including contextual targeting and YouTube video ads.
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MARKETECH APAC webinar discusses how influencer marketing can empower brands in 2023 and beyond
Posted on November 29, 2022
by Maureen Basa
In his presentation, Vamp co-founder Aaron Brooks shared key trends and practical tips on how influencer marketing can empower brands in 2023.
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365 Communities: What are they and how can they be used to monetise brand events
Posted on November 25, 2022
by Teddy Cambosa
In the conversation, Sophie explains that a 365 community is a meeting place where all of the brand’s community can come together to do business, meet, network, learn and to feel part of something bigger.
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Adtech iion launches new solution, all-around platform for in-game advertising
Adtech iion launches new solution, all-around platform for in-game advertising 
Posted on November 23, 2022
by MARKETECH APAC
'immersiion' is a first-of-its-kind self-serve advertising platform that’s purpose-built for the gaming ecosystem.
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MARKETECH APAC tackles ‘What’s NEXT’ in influencer marketing in latest industry discussion
MARKETECH APAC tackles ‘What’s NEXT’ in influencer marketing in latest industry discussion 
Posted on November 22, 2022
by MARKETECH APAC
We pooled industry leaders in one virtual floor to discuss how brands can win in the influencer marketing game this 2023.
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Azerion acquires programmatic agency Hybrid Theory to open new footprint in APAC
Azerion acquires programmatic agency Hybrid Theory to open new footprint in APAC
Posted on November 21, 2022
by Teddy Cambosa
Azerion will integrate Hybrid Theory’s custom-built technology offering of solutions, hands-on support and independent managed execution.
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MARKETECH APAC launches thought leadership series under future-oriented industry series, What's NEXT 2023
Posted on November 18, 2022
by Maureen Basa
MARKETECH APAC unveils a series of thought leadership articles written by marketing leaders to future-proof the industry for 2023 and beyond.
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How virtual has just made in-person events better: APAC industry leaders’ panel discussion 
How virtual has just made in-person events better: APAC industry leaders’ panel discussion 
Posted on November 18, 2022
by MARKETECH APAC
Industry leaders from APAC shared space to discuss how marketers can make the best of events now that in-person has rejoined the virtual format.
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Majority of APAC C-suite leaders under pressure to prove short-term ROI on marketing campaigns
Majority of APAC C-suite leaders under pressure to prove short-term ROI on marketing campaigns
Posted on November 18, 2022
by Teddy Cambosa
According to the data, almost 98% of B2B marketing leaders in APAC said that improving the chief financial officer’s awareness and understanding of B2B marketing ROI.
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