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Category: ANZ

Zitcha, Marketplacer team up to create ecosystem integrating retail media, marketplace models
Zitcha, Marketplacer team up to create ecosystem integrating retail media, marketplace models
Posted on January 9, 2025
by Teddy Cambosa
Marketplace data, including customer purchasing behaviour, search trends, and competitive pricing insights, feeds into Zitcha’s retail media platform, giving advertisers the ability to deliver highly relevant campaigns that better connect with shoppers. 
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Brian Collins appointed as Orange Line’s new head of growth
Brian Collins appointed as Orange Line’s new head of growth
Posted on January 7, 2025
by Teddy Cambosa
Bringing 14 years’ experience in digital strategy and growth marketing, Collins excels in securing global accounts, scaling teams and driving revenue. 
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News Corp to sell Foxtel to DAZN for A$3.4b
News Corp to sell Foxtel to DAZN for A$3.4b
Posted on December 26, 2024
by Teddy Cambosa
The agreement follows a strategic and financial review of Foxtel as part of News Corp’s ongoing efforts to optimize its portfolio and simplify the structure of the Company.
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TCL, NBCUniversal partner to expand entertainment offerings for ANZ audiences
TCL, NBCUniversal partner to expand entertainment offerings for ANZ audiences
Posted on December 18, 2024
by Teddy Cambosa
Viewers in regions such as Australia and New Zealand can now indulge in a selection of beloved classic TV shows on TCL Channel. Fan-favorite reality shows from hit franchises like ‘The Real Housewives,’ ‘Top Chef,’ and ‘Million Dollar Listing.'
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Oblong, Brahma Kumaris aids stressed holiday shoppers to be calmer in new campaign Australia – Oblong, the new creative venture from award winning creative leader Justin Ruben, worked with spiritual organisation Brahma Kumaris to create a series of posters to help people feel a little calmer at the most stressful time of year, the holiday shopping period. Working together with people inside the Brahma Kumaris, Oblong spoke to psychologists and experts in art therapy to make sure the posters, when viewed and read, gave people a sense of calm. Data was then used in the media buying process to make sure the posters have been placed in areas where people needed them most and as they felt the most stressed, certain areas of the CBD, shopping precincts, shopping car parks and the middle of suburban shopping centres were chosen. Gabrielle Martin, director of programs and events at Brahma Kumaris said, “We love the calming shapes created by Oblong and the way they can create a little light for people at this very stressful time.” Meanwhile, Oblong CCO and founder Justin Ruben commented, “I think we can all admit, this year has been difficult for a lot of people, with the cost of living crisis and various world events. Hopefully these posters can provide people with a little bit of calm, even when they’re running around the streets doing last minute Christmas shopping.” The Brahma Kumaris are also planning an event at the Sydney Opera House in April which they hope will bring even more lightness to people’s lives.
Oblong, Brahma Kumaris aids stressed holiday shoppers to be calmer in new campaign
Posted on December 18, 2024
by Teddy Cambosa
Working together with people inside the Brahma Kumaris, Oblong spoke to psychologists and experts in art therapy to make sure the posters, when viewed and read, gave people a sense of calm.
Read More
Tara McKenty joins AKQA Australia as executive creative director
Tara McKenty joins AKQA Australia as executive creative director
Posted on December 18, 2024
by Teddy Cambosa
She brings over 16 years of creative industry experience across the APAC region, including a decade leading Google’s creative team across APAC. Her work has been celebrated globally, earning awards at all major festivals, including a coveted Gold for Creative Innovation at Cannes Lions.
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Accenture Song announces new executive creative directors for Droga5 Melbourne
Accenture Song announces new executive creative directors for Droga5 Melbourne
Posted on December 17, 2024
by Teddy Cambosa
The Monkeys became Droga5 at the start of this month, with the aim of delivering outsized impact through outsized ambition and provocative thinking.
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HK’s Tam Jai International officially launches in AU with Melbourne franchise
HK’s Tam Jai International officially launches in AU with Melbourne franchise
Posted on December 12, 2024
by Teddy Cambosa
This store opening follows Tam Jai International’s plans in November 2023 to expand its overseas presence to the Philippines and Australia.
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Marko Zitko promoted to director of marketing and communications at Freelancer.com
Marko Zitko promoted to director of marketing and communications at Freelancer.com
Posted on December 12, 2024
by Teddy Cambosa
Marko also had led several brand marketing and content initiatives since taking over the marketing department earlier in the year. 
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Anne Ngo named as Orchard’s new head of customer growth, martech
Anne Ngo named as Orchard’s new head of customer growth, martech
Posted on December 3, 2024
by Teddy Cambosa
In her new role at Orchard, Ngo will be responsible for driving Orchard’s martech offering across both its consumer and healthcare divisions, as well as innovating across customer experience, data, and martech. 
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