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Category: ANZ

Prime Video doubles down on Cricket with Pat Cummins
Prime Video doubles down on Cricket with Pat Cummins in new T20 world cup campaign
Posted on January 30, 2026
by Sharona Nicole Semilla
Australia – Prime Video has launched the second instalment of its ‘Go Full Cricket’ campaign in Australia, starring Australian men’s Test captain and Prime Video ambassador Pat Cummins, as anticipation builds for the ICC Men’s T20 World Cup 2026.  Created by Leo Australia, the campaign rolls out...
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ATMOS STUDIOS x THE SYSTEM
Atmos Studios animates the law with ‘The System’ for Arnold Thomas & Becker Lawyers 
Posted on January 30, 2026
by Sharona Nicole Semilla
Australia – Cloud-based VFX house Atmos Studios has delivered its most ambitious work to date with The System, a striking new campaign for personal injury law firm Arnold Thomas & Becker Lawyers that transforms an intimidating legal process into a cinematic, sci-fi experience. Created by Andy Flemming...
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Red Rooster shifts to social-first strategy with Kill Boring Dead appointment
Red Rooster shifts to social-first strategy with Kill Boring Dead appointment
Posted on January 29, 2026
by Teddy Cambosa
The appointment marks the first move in what the fast-food brand describes as a new chapter focused on prioritising social media as a core brand and engagement platform.
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Mastercard launches ‘Inclusion Hub’, sensory dining pilot to support autistic Australians
Mastercard launches ‘Inclusion Hub’, sensory dining pilot to support autistic Australians
Posted on January 28, 2026
by Teddy Cambosa
The Inclusion Hub was co-designed with Autism CRC, Australia’s national source of evidence-based best practice in autism.
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Dementia Australia appoints BMF, Fiftyfive5 for national brain health awareness campaign
Dementia Australia appoints BMF, Fiftyfive5 for national brain health awareness campaign
Posted on January 27, 2026
by Teddy Cambosa
The campaign will be evidence-based and integrated, and is intended to address gaps in public understanding of dementia risk factors, particularly the impact of repeated head trauma
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GIO launches new brand campaign positioning insurance as a ‘safety mat’
GIO launches new brand campaign positioning insurance as a ‘safety mat’
Posted on January 27, 2026
by Teddy Cambosa
The campaign, which carries the tagline “Great Insurance, Obviously”, centres on the idea of a safety mat as a visual metaphor for protection, reflecting the role insurance plays in cushioning unexpected events.
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Mastercard strengthens Australasian leadership team with Alexandra Sloane appointment
Mastercard strengthens Australasian leadership team with Alexandra Sloane appointment
Posted on January 23, 2026
by Teddy Cambosa
She will also be involved in supporting Mastercard’s long-term growth agenda and its 2030 roadmap, including initiatives related to emerging payment technologies such as numberless cards and agentic commerce.
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Melbourne Skydeck refreshes brand positioning with Town Square-led campaign
Melbourne Skydeck refreshes brand positioning with Town Square-led campaign
Posted on January 23, 2026
by Teddy Cambosa
The platform seeks to differentiate Skydeck from Melbourne’s well-known street-level attractions by positioning it as a place where the city’s sport, culture, events and everyday life can be viewed simultaneously from an elevated perspective.
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303 Perth’s René Migliore to step down after 14 years with agency
303 Perth’s René Migliore to step down after 14 years with agency
Posted on January 22, 2026
by Teddy Cambosa
Migliore will remain with the agency until the end of March to support a smooth transition for staff and clients.
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agency discussino
Confidence in in-house media grows as 86% of brands rate costs on par with or better than external agencies
Posted on January 21, 2026
by Melissa Reyes
Australia – Confidence in in-house media capabilities is continuing to rise, with nearly 86% of brands saying their in-house media agency rates are as good as or better than those offered by external agencies, according to a collaborative report by the In-House Agency Council (IHAC) and advertising consultancy...
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