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Category: ANZ

0323 Samsung Aus
Samsung Australia launches Galaxy S26 campaign with microdrama series, offline activations
Posted on March 23, 2026
by Melissa Reyes
Sydney, Australia – Samsung Electronics Australia has rolled out a series of nationwide activations as part of a creative campaign developed with Clemenger BBDO, supporting the launch of its Galaxy S26 series and Galaxy Buds4 line. Central to the campaign is a microdrama series titled “The Elephant in...
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Westpac NZ partners with bespoke agency Goldilocks to advance brand transformation strategy
Westpac NZ partners with bespoke agency Goldilocks to advance brand transformation strategy
Posted on March 19, 2026
by Teddy Cambosa
The partnership is now fully operational and will support the bank across its brand, retail, and business portfolios.
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Australia moves toward stricter controls on infant formula marketing after voluntary code lapses
Australia moves toward stricter controls on infant formula marketing after voluntary code lapses
Posted on March 18, 2026
by Teddy Cambosa
The move follows a decision by the Australian Competition and Consumer Commission (ACCC) not to renew the Marketing in Australia of Infant Formulas (MAIF) Agreement, a voluntary code that expired in February 2025.
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0319 Pubmatic
Pubmatic rolls out programmatic advertising solution for live sports programs
Posted on March 18, 2026
by Melissa Reyes
Sydney, Australia – PubMatic has announced the rollout of its Live Moment Planning solution across premium live sports environments in Australia, including Foxtel’s Kayo SPORTS streaming service. The solution enables advertisers to activate programmatic campaigns in real time during live sports broadcasts,...
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Amazon Ads x Spotify AU
Amazon Ads integrates Spotify inventory to boost programmatic reach in Australia
Posted on March 18, 2026
by Sharona Nicole Semilla
Sydney, Australia – Amazon Ads and Spotify have teamed up to deepen their foothold in Australia’s fast-growing programmatic advertising market, linking retail data with streaming audiences in a single buying pipe. The tie-up allows advertisers in Australia to access Spotify’s audio and video inventory...
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NAATI, SBS CulturalConnect unveil multilingual campaign promoting the value of being understood
NAATI, SBS CulturalConnect unveil multilingual campaign promoting the value of being understood
Posted on March 17, 2026
by Teddy Cambosa
The campaign focuses on everyday scenarios to underscore the role interpreters play in ensuring accuracy, confidentiality and professionalism in sensitive settings.
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Lululemon fined $702k by ACMA for spam law breaches
Lululemon fined $702k by ACMA for spam law breaches
Posted on March 16, 2026
by Teddy Cambosa
Authority Member Samantha Yorke said the rules governing electronic marketing communications are clear when promotional content is present.
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Puma x McLaren F1 2026
PUMA, McLaren ignite fan buzz with beachside race-week activation in Melbourne
Posted on March 10, 2026
by Sharona Nicole Semilla
Melbourne, Australia – Race week in Melbourne strays off the circuit as PUMA and McLaren Racing staged a beachside fan activation called Ignition Beach at St Kilda Beach, bringing together creators and fans from Southeast Asia and Oceania in the lead-up to the new Formula One season. The event drew a...
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ABC News reinforces commitment to public-interest journalism in new campaign
ABC News reinforces commitment to public-interest journalism in new campaign
Posted on March 10, 2026
by Teddy Cambosa
According to ABC News, the initiative focuses on the core principles of journalism, including rigour, relevance, courage, and service to the public interest.
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Australia Post launches nationwide campaign highlighting all 2,655 postcodes
Australia Post launches nationwide campaign highlighting all 2,655 postcodes
Posted on March 9, 2026
by Teddy Cambosa
The campaign spans every state and territory, with residents and postal workers featured to reflect local experiences and stories.
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