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Category: ANZ

WNBL, Sephora partnership 2026
Sephora, WNBL fuses beauty and basketball in new partnership
Posted on February 9, 2026
by Lyene Marie Darang
Sydney, Australia— Sephora Australia has entered into a partnership with the Women’s National Basketball League (WNBL), becoming the league’s official beauty partner for the 2026-2027 season. The collaboration brings together the beauty retailer and Australia’s national women’s basketball competition,...
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JB Hi-Fi Australia enters retail media through exclusive partnership with Retail MediaWorks
JB Hi-Fi Australia enters retail media through exclusive partnership with Retail MediaWorks
Posted on February 6, 2026
by Teddy Cambosa
The launch gives advertisers access to JB Hi-Fi’s omnichannel footprint, which includes 207 physical stores nationwide and one of Australia’s most visited consumer electronics websites.
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Virgin Australia renews AFL, AFLW airline agreement ahead of 2026 season
Virgin Australia renews AFL, AFLW airline agreement ahead of 2026 season
Posted on February 6, 2026
by Teddy Cambosa
Under the renewed agreement, the airline will continue to fly all 19 AFL and AFLW clubs nationwide, transporting players, coaches, league officials and support staff.
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URBNSURF x IT'S FRIDAY
URBNSURF taps It’s Friday for new brand positioning, platform
Posted on February 5, 2026
by Sharona Nicole Semilla
Australia – Australia’s first surf park operator URBNSURF has appointed independent creative agency It’s Friday as its strategic and creative partner following a competitive pitch process. The appointment supports URBNSURF’s next phase of growth, with It’s Friday tasked with developing a new brand positioning,...
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Former Clemenger, Monks leaders launch AI-focused production company MC&V
Former Clemenger, Monks leaders launch AI-focused production company MC&V
Posted on February 5, 2026
by Teddy Cambosa
MC&V AI Creative Production is positioned to support agencies and brands navigating the growing complexity of AI-driven production.
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DoubleVerify appoints Robert Millett as business director in Melbourne, expands AU operations
DoubleVerify appoints Robert Millett as business director in Melbourne, expands AU operations
Posted on February 5, 2026
by Teddy Cambosa
His appointment comes as DoubleVerify continues to scale its APAC operations, following the launch of its Malaysia office last year.
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Westpac’s ‘Double You’ campaign highlights everyday financial progress amid cost pressures
Westpac’s ‘Double You’ campaign highlights everyday financial progress amid cost pressures
Posted on February 4, 2026
by Teddy Cambosa
Australia – Westpac has rolled out a new national advertising campaign titled ‘Double You’, extending its long-running brand platform ‘It takes a little Westpac’. The campaign launched on 1 February 2026 and will run across television, digital, outdoor and social channels. At the centre of the campaign...
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Hisense taps Bench Media to oversee integrated media strategy across ANZ
Hisense taps Bench Media to oversee integrated media strategy across ANZ
Posted on February 4, 2026
by Teddy Cambosa
Under the appointment, Bench Media will be responsible for integrated, full-funnel media strategy, planning and buying across Australia and New Zealand.
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Coopers Brewery continues ‘Forever Original’ brand platform with national integrated campaign
Coopers Brewery continues ‘Forever Original’ brand platform with national integrated campaign
Posted on February 2, 2026
by Teddy Cambosa
The 'Forever Original' platform reflects what the company describes as a long-standing commitment to independence and originality.
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Kevel expands into Australia, appoints Chris Woodworth as APAC regional director
Kevel expands into Australia, appoints Chris Woodworth as APAC regional director
Posted on January 30, 2026
by Teddy Cambosa
The move comes as retail and commerce media across Australia and the wider region transition from early experimentation to a more execution-focused phase.
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