Category: ANZ
The campaign positions homeownership as more than a financial transaction, emphasising themes of long-term security, momentum and wealth creation.
The rebrand is supported by investment from parent company News Corp and will coincide with the unveiling of a new state-of-the-art media broadcast headquarters.
Australia – Appliance maker Westinghouse Electric Corporation is targeting younger consumers with a social-first campaign designed to reposition fridges as markers of identity rather than purely functional household items. Developed with Connecting Plots Group, the campaign builds on the brand’s “Happy...
Sydney, Australia – Non-bank lender Prospa has appointed independent media agency Bench Media as its full-service media partner across Australia and New Zealand, following a competitive pitch process. Prospa, an online lender to small businesses, has supported more than 50,000 businesses across Australia...
New Zealand – Restaurant Brands Ltd has appointed Bastion Aotearoa as the creative advertising agency for KFC New Zealand, as the quick-service restaurant brand prepares for a significant year of marketing activity. The appointment will see Bastion Aotearoa lead creative strategy and campaign development,...
Sydney, Australia – Optus has unveiled a new brand campaign in partnership with the Sydney Gay and Lesbian Mardi Gras 2026, rolling out a film series and interactive map experience aimed at spotlighting personal journeys within the LGBTQIA+ community. Developed in collaboration with creative agency Apparent,...
The initiative is supported by films accompanying the launch, directed by Matt Devine (launch film) and Scott Stirling (behind-the-scenes), and produced by Revolver.
According to the company, Untangld will work closely with The Australian Ballet’s in-house marketing, creative and digital teams, alongside its research and media partners, to evolve the brand and strengthen audience engagement across touchpoints.
Developed with long-term creative partner Leo Australia, the campaign features two 30-second brand TV commercials supported by 15-second iterations, six-second cutdowns, as well as social, digital, out-of-home (OOH), PR, and in-store branding executions.
Tinder reported a 170% increase in mentions of “yearn” and a 125% increase in mentions of “slow-burn” in Australian Tinder profiles.
