Category: ANZ
Melbourne, Australia – Starbucks has reopened its Melbourne Central coffeehouse with a fresh look that blends local art and the city’s signature café culture. Sitting at the corner of Swanston Street and La Trobe, the store now seeks to do more than pour coffee—the flagship store forms part of...
Newcastle, Australia – Newcastle Permanent has partnered with indie agency Enigma to launch “Head and Heart Approved,” a campaign developed to support its “Here for Good” brand platform. The integrated campaign will run across television, out-of-home, radio, and digital channels. The creative ad centres...
The campaign positions homeownership as more than a financial transaction, emphasising themes of long-term security, momentum and wealth creation.
The rebrand is supported by investment from parent company News Corp and will coincide with the unveiling of a new state-of-the-art media broadcast headquarters.
Australia – Appliance maker Westinghouse Electric Corporation is targeting younger consumers with a social-first campaign designed to reposition fridges as markers of identity rather than purely functional household items. Developed with Connecting Plots Group, the campaign builds on the brand’s “Happy...
Sydney, Australia – Non-bank lender Prospa has appointed independent media agency Bench Media as its full-service media partner across Australia and New Zealand, following a competitive pitch process. Prospa, an online lender to small businesses, has supported more than 50,000 businesses across Australia...
New Zealand – Restaurant Brands Ltd has appointed Bastion Aotearoa as the creative advertising agency for KFC New Zealand, as the quick-service restaurant brand prepares for a significant year of marketing activity. The appointment will see Bastion Aotearoa lead creative strategy and campaign development,...
Sydney, Australia – Optus has unveiled a new brand campaign in partnership with the Sydney Gay and Lesbian Mardi Gras 2026, rolling out a film series and interactive map experience aimed at spotlighting personal journeys within the LGBTQIA+ community. Developed in collaboration with creative agency Apparent,...
The initiative is supported by films accompanying the launch, directed by Matt Devine (launch film) and Scott Stirling (behind-the-scenes), and produced by Revolver.
According to the company, Untangld will work closely with The Australian Ballet’s in-house marketing, creative and digital teams, alongside its research and media partners, to evolve the brand and strengthen audience engagement across touchpoints.
