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Category: ANZ

Heineken Australia celebrates 150 years with nicknames in latest quirky campaign
Heineken Australia celebrates 150 years with nicknames in latest quirky campaign 
Posted on July 28, 2023
by Brandon Yulolo
The potential for their beer name to feature in Heineken's national campaign, on digital billboards, or on beer taps in chosen hospitality establishments around the nation serves as the main motivation for engagement.
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WhatsApp Image 2023-07-27 at 11.01
Mango Aotearoa announces expansion of developing experiential team
Posted on July 27, 2023
by Gian Japsay
The Mango experiential team receives support from group ECD Matty Burton and strategy director Jack Murphy. Additionally, they have an internal content creation team comprising digital, design, and technical domains.
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Sonos launches immersive audio experience campaign via creative agency Amplify
Sonos launches immersive audio experience campaign via creative agency Amplify
Posted on July 27, 2023
by Brandon Yulolo
Aiming to bring Sonos’ brand platform, “nothing feels like Sonos,” to Australia, Amplify’s creative theme employed the concept of ‘frisson’ which translates to goosebumps in French, defining the immersive sound’s ability to evoke deep emotions and elicit physical sensations.
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Untitled design (40)
Paper Moose has appointed as agency of record for Mitsubishi Electric 
Posted on July 26, 2023
by Gian Japsay
Since its founding in Australia in 1974, this action represents a change in the company's creative direction and aims to promote long-term growth in its global residential, commercial, and industrial technology offerings.
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Untitled design (39)
NZ agency Harvey Cameron announces expansion to agency team
Posted on July 25, 2023
by Gian Japsay
Harvey Cameron, a local business and marketing solutions agency, has announced an expansion to its existing. They include Tim McConnell as head of web development and design, Callum Radford as UX/UI designer, Anna Parker and Rosa Dalgleish as digital account managers, Karishma Walia as digital media...
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Icon Agency expands into Queensland, appoints Tom Lock as PR senior account director
Icon Agency expands into Queensland, appoints Tom Lock as PR senior account director
Posted on July 25, 2023
by Ivan Gallegos
With extensive experience managing prominent B2C and B2B clients in sectors like automotive, property, health, and FMCG, Lock joins Icon to spearhead growth in the Queensland market.
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New Holland connects with farmers in first-ever national brand campaign
New Holland connects with farmers in first-ever national brand campaign  
Posted on July 25, 2023
by Brandon Yulolo
The people-driven campaign, with the slogan ‘We grow through what you go through,’ shows how New Holland continuously benefits from their relationships with customers.
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Untitled design (38)
Paper Moose launches podcast series, unveiling the art of balancing purpose and profit in business
Posted on July 24, 2023
by Gian Japsay
Local agency Paper Moose has announced its own podcast series ‘The Mucky Middle’, which will focus on stories about the art of balancing purpose and profit across businesses
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Untitled design (32)
Spartan Motor Company appoints DBC2 as marketing agency, to promote The Spartan in Australia
Posted on July 20, 2023
by Gian Japsay
Performance automobile manufacturer Spartan Motor Company has appointed DBC2 as its marketing agency of record. DBC2 has been tasked with developing the brand identity of Spartan Motor Company, including a new style, messaging, and brand strategy. 
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Coca-Cola
Coca-Cola launches new campaign for FIFA Women’s World Cup 2023 in ANZ
Posted on July 19, 2023
by Gian Japsay
Coca-Cola has launched its FIFA Women's World Cup 2023 campaign initiative titled ‘Believing is Magic’ which seeks to promote and improve the collective journey of the FIFA World Cup, generating enthusiasm among fans of football worldwide.
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