Singapore – Online automotive marketplace Carro has rolled out its most recent campaign, ‘Surprisingly Short’, to demonstrate how AI contributes to their easy car-selling process.
The campaign shows everyday objects that have been dramatically shortened through AI, reflecting Carro’s quick response and inspection times and easy payment procedures. The company says its daily operations, especially customer service and fleet management, are supported by AI and machine learning models.
“We’ve seen how vexing car-selling can be, from long drawn conversations to confusing inspection processes. That’s why we’re always constantly improving our customer service and AI inspection app to give customers the best car valuation as soon as we can,” said Chua Zi Yong, chief operating officer at Carro. “With our use of technology and machine learning models, our accurate inspections and fair valuations give sellers the confidence when they sell their cars to us, all whilst transacting quickly.”
Katherine Teo, chief marketing officer at Carro added, “It was really important to us to showcase how surprisingly short our car-selling process is and for this process to be the new standard for customers who want a transparent, straightforward experience.”
The campaign’s creative approach was led by Carro’s in-house team, which used AI models to generate visuals tailored to the messaging behind the campaign. According to Shane Lim, associate creative director at Carro, developing the campaign involved iterative testing and adjustments to align AI-generated content with the brand’s standards. Lim added that important phases of the creative process still relied on human insight.
“By exploring AI tools, we were able to test the boundaries of AI as a creative collaborator, as well as understand the power and limitations of generative AI,” Lim said.
