Indonesia – Global communications agency Burson has appointed Harry Deje as chief operating officer and Shirley Tangkilisan as managing director of its Indonesia operations, strengthening its leadership team to support continued growth and innovation in the market.
Deje and Tangkilisan, both of whom have been with the company since its inception, now assume expanded leadership roles aimed at advancing Burson Indonesia’s capabilities. Their focus will include accelerating AI-first, data-led strategies, enhancing digital innovation, and delivering communication solutions aligned with the evolving needs of businesses across sectors.
Deje, who previously served as managing director, brings over 30 years of industry experience and a strong grasp of the digital communications landscape. He has led integrated campaigns across various industries and is experienced in issues and crisis management, as well as strategic communications that bolster stakeholder engagement and global brand reputation.
“Communication can no longer be an afterthought – it is a critical pillar for driving sustainable business growth and resilience,” said Deje.
“We recognise the urgency of delivering innovative solutions that not only meet today’s demands but also anticipate tomorrow’s challenges. In this new role, I am dedicated to elevating our flagship offerings, empowering them with bespoke, data-driven solutions that help our clients navigate complexity and achieve meaningful results,” he added.
Meanwhile, Tangkilisan, formerly general manager, has more than two decades of experience in strategic and sustainability communications. Known for aligning brand messaging with purpose-driven goals, she has built strong stakeholder relationships and led campaigns centered on transparency and long-term impact.
“Since its inception, Burson Indonesia has fostered a collaborative culture – one that empowers individuals and teams to thrive. We remain committed to growing and nurturing our talent and deepening our sector expertise, ensuring we consistently deliver precise, relevant, and impactful communication solutions across industries,” she said.
The appointments mark a notable step in Burson Indonesia’s efforts to broaden its market presence and adapt to shifting client demands both locally and regionally.
“We are witnessing change at an unprecedented pace. As your trusted communications partner, Burson continues to adapt and move forward with one clear purpose – helping clients lead with confidence and a competitive edge,” said Marianne Admardatine, CEO of Burson Indonesia and head of innovation & creative transformation at Burson Asia-Pacific.
“Deje and Shirley have played a pivotal role in driving the growth and success of our business in Indonesia. I am confident their leadership will elevate our capabilities, strengthen our business, and enhance the value we bring to every client in Indonesia and beyond,” Admardatine continued.
She added, “This marks the start of an exciting new chapter for Burson Indonesia – one where we grow our team, invest in talent at every level, and strengthen our position as trusted strategic partners to our clients. Our leadership remains dedicated to providing relevant, forward-looking counsel to our clients, rooted in deep insight and experience.”
