Singapore – Breast Cancer Foundation has teamed up with J&T Express for logistics services during its 16th Pink Ribbon Walk (PRW) commemorating Breast Cancer Awareness Month in October.
The event was held on Oct. 26 at Marina Barrage. For the first time, Breast Cancer Foundation featured a carnival-style event for the PRW.
Through the event, the Breast Cancer Foundation emphasises the need for awareness and early detection, with 30% of women being diagnosed in Singapore. The PRW encourages women to consider their breast health while supporting survivors.
This year, the foundation aimed to invite participants to join a 3 to 5-kilometer walk along Marina Bay. It aims to foster empowerment, sense of community, innovation, and engagement.
Since the Breast Cancer Foundation’s establishment in 1997, it has aimed to be a symbol of hope and resilience among women.
“While October is synonymous with Breast Cancer awareness, it is important to acknowledge that developing excellent breast health habits and awareness is an ongoing dedication throughout the year. The launch of our iconic PRW event is a testament to our ongoing commitment to heightening awareness about breast cancer, promoting early detection, and being the main port-of-call for all things breast-cancer related,” Adeline Kow, general manager at Breast Cancer Foundation, said.
“At BCF, we believe in the power of community. The Pink Light Up and Pink Ribbon Walk are more than just events; they are movements that bring people together to support, inspire, and create lasting impact. This year, we continue our mission to empower individuals and families who have been affected by the disease, fostering a proactive approach to breast health and ensuring no one faces their breast cancer journey alone,” Kow added.
Rachel Chen, head of general management office at J&T Express Singapore, commented, “Partnering with the Breast Cancer Foundation for the second year running reflects J&T Express’ ongoing commitment to local communities and causes that matter to them. As the official logistics partner for Pink Ribbon Walk 2024, we are responsible for delivering participant kits, donation boxes, and event materials to ensure the success of the event.”
“We’re proud to stand together with BCF in raising awareness around the importance of early detection and proactive health measures, contributing to a happier and healthier Singapore. We see ourselves as more than just a logistics provider — we are partners in driving positive impact,” Chen added.
