Tag: Breast Cancer Foundation

Singapore – Breast Cancer Foundation (BCF) has launched a new campaign with DDB Group Singapore, encouraging women to undergo breast cancer screening.

The campaign titled ‘Voices for Ibu’ features a rendition of P. Ramlee’s ‘Ibu,’ using it as an anthem against breast cancer. Its lyrics have been reworked to highlight the importance of early detection and self-care among women.

The performance was unveiled during the 16th Pink Ribbon Walk in October to commemorate Breast Cancer Awareness Month. The tribute was performed by celebrities, survivors, caregivers, and community members.

As part of the initiative, BCF also launched a microsite that features the performance along with information on affordable screening through the Community Mammobus Program. Personal stories of people affected by cancer have also been incorporated in the campaign.

Alisandra Khairuddin, a breast cancer survivor who lost her mother the disease, said, “If you have people that love, care, and rely on you, do you want them to go through life not having you around?”

“Even though mammograms are scary at first, it’s even more scary to find out too late,” Hannah Alkaff, who also lost her mother to breast cancer, said.

Meanwhile, BCF also relaunched its digital hub, providing resources for breast cancer patients and caregivers.

Adeline Kow, general manager of BCF, said, “Early detection can rewrite the story for many families. We hope this video will resonate and motivate viewers to prioritise their health by getting mammograms.”

Singapore – Breast Cancer Foundation has teamed up with J&T Express for logistics services during its 16th Pink Ribbon Walk (PRW) commemorating Breast Cancer Awareness Month in October. 

The event was held on Oct. 26 at Marina Barrage. For the first time, Breast Cancer Foundation featured a carnival-style event for the PRW.

Through the event, the Breast Cancer Foundation emphasises the need for awareness and early detection, with 30% of women being diagnosed in Singapore. The PRW encourages women to consider their breast health while supporting survivors.

This year, the foundation aimed to invite participants to join a 3 to 5-kilometer walk along Marina Bay. It aims to foster empowerment, sense of community, innovation, and engagement.

Since the Breast Cancer Foundation’s establishment in 1997, it has aimed to be a symbol of hope and resilience among women.

“While October is synonymous with Breast Cancer awareness, it is important to acknowledge that developing excellent breast health habits and awareness is an ongoing dedication throughout the year. The launch of our iconic PRW event is a testament to our ongoing commitment to heightening awareness about breast cancer, promoting early detection, and being the main port-of-call for all things breast-cancer related,” Adeline Kow, general manager at Breast Cancer Foundation, said.

“At BCF, we believe in the power of community. The Pink Light Up and Pink Ribbon Walk are more than just events; they are movements that bring people together to support, inspire, and create lasting impact. This year, we continue our mission to empower individuals and families who have been affected by the disease, fostering a proactive approach to breast health and ensuring no one faces their breast cancer journey alone,” Kow added.

Rachel Chen, head of general management office at J&T Express Singapore, commented, “Partnering with the Breast Cancer Foundation for the second year running reflects J&T Express’ ongoing commitment to local communities and causes that matter to them. As the official logistics partner for Pink Ribbon Walk 2024, we are responsible for delivering participant kits, donation boxes, and event materials to ensure the success of the event.”

“We’re proud to stand together with BCF in raising awareness around the importance of early detection and proactive health measures, contributing to a happier and healthier Singapore. We see ourselves as more than just a logistics provider — we are partners in driving positive impact,” Chen added.

Singapore – The Breast Cancer Foundation (BCF) announced today that it has appointed SPRG Singapore as the Agency of Record for its PR and social media work in Singapore after a competitive pitch.

Through the partnership, SPRG will be developing myriad communications strategies and handling media relations and outreach to build brand awareness and credibility for the Breast Cancer Foundation in Singapore.

Furthermore, the agency will also be responsible for developing and implementing innovative social media strategies, creating compelling content, and managing BCF’s social media channels to drive engagement and awareness. Through its communication efforts, SPRG Singapore hopes to cement top-of-mind awareness for BCF.

Talking about the partnership, Natalie Lau, head of advocacy & communications, Breast Cancer Foundation, said, “As we evolve with the times, we must remain committed to our vision of being the first port-of-call for our survivors. In that same spirit, we have decided to embark on a brand rejuvenation journey with SPRG Singapore to continue advocating for the early detection of breast cancer.”

“The team not only showed that they understood our mission and challenges – they were also able to present creative, yet realistic ideas on how to take our brand story forward with both marketing ideas and strategic PR. We look forward to a long partnership with them,” she added.

Meanwhile, Edwin Yeo, general manager, SPRG Singapore, commented, “We are proud to be part of this exciting and meaningful journey with BCF. They have always been creative in their breast cancer awareness efforts, and we’re pleased that they liked our ideas. We look forward to working together with the team at BCF and changing the way breast cancer is talked about in Singapore.”