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Marketing

PHD India secures Bondbazaar’s integrated media mandate

India – PHD India, part of the Omnicom Media Group, has been named the agency on record for Bondbazaar, a financial platform specialising in fixed-income

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March 12, 2025
Marketing

Truecaller’s new iPhone ads showcase the joy of knowing who’s calling

India – Truecaller, the global caller ID and call-blocking app, has launched a new campaign celebrating its long-awaited arrival on iPhone, capturing the joy and

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March 12, 2025
Marketing

Lifebuoy taps into Gen Z’s love for horror with a chilling new body wash campaign

Indonesia – Lifebuoy, Unilever’s hygiene soap brand, has teamed up with MullenLowe agencies to launch a horror-comedy campaign targeting Gen Z in Indonesia. Amid record-breaking

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March 12, 2025
Marketing

Samsung introduces ‘no-thinking-required’ laundry in new campaign with Cheil India

India – Samsung, in collaboration with Cheil India, has unveiled a new campaign showcasing how AI-powered innovation transforms laundry, spotlighting the effortless convenience of the

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March 11, 2025
Marketing

Pocari Sweat’s Ramadan ad redefines hydration awareness with horror-comedy twist via Dentsu Indonesia

Indonesia – Pocari Sweat has teamed up with Dentsu Indonesia for its latest Ramadan campaign, breaking tradition with a bold horror-comedy approach to highlight the

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March 11, 2025
Marketing

WeChat mini-game advertising surges 113% YoY, signalling booming growth

China – The WeChat mini-game advertising sector is experiencing rapid expansion, with the number of games running ads surging by 113% year-over-year (YoY), according to

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March 11, 2025
Marketing

Vaseline launches The White Lotus-inspired campaign to promote Gluta-Hya SPF 50

Thailand – Vaseline has teamed up with the hit HBO Original series ‘The White Lotus’ for its third season, unveiling an immersive campaign for the

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March 10, 2025
Marketing

Indonesia grants Apple certification for iPhone 16, but sales still on hold

Indonesia – Apple has reportedly secured local content certificates from Indonesia’s industry ministry for 20 products, including the iPhone 16. However, the company still requires

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March 10, 2025
Marketing

Monarch Networth calls for women to take control of their finances in new ad film

India – Monarch Networth Capital, an India-based financial services provider, has launched a new campaign highlighting the cycle of financial dependence passed down through generations

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March 10, 2025
Marketing

Britannia Marie Gold redesigns biscuit to honour Avani Lekhara’s gold medal triumph

India – For the first time in its history, Britannia has redesigned both its ‘Marie Gold’ biscuit and packaging to honour Avani Lekhara, India’s first

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March 10, 2025
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