Vietnam – LG Electronics (LG) has rolled out the “Housewarming by LG” campaign, a regional experiential marketing campaign designed to bring Korea’s signature housewarming culture
Vietnam – Happiness Saigon has launched the ‘Việt Mockup Library’, an open-source platform built from real media placements across Vietnam, designed to give local creatives
Singapore – Samsung Ads Southeast Asia has partnered with Eyeota, a Dun & Bradstreet company, to combine Samsung Smart TV viewership insights with Eyeota’s consumer
Singapore – Fuze Tea has launched “Don’t Compromise” in Singapore, a new brand platform designed to deepen its relevance among Gen Z consumers while strengthening
China – De’Longhi has appointed PHD as its media agency of record in China, tasking the agency with leading integrated media strategy and execution as
Hong Kong – MTR has introduced its first dedicated ambassador for the Light Rail network, “Light Rail Cutie”, alongside a series of community-focused campaign activations
Singapore – The Ministry of Digital Development and Information (MDDI) and OpenAI have signed a Memorandum of Understanding (MOU) to collaborate on “OpenAI for Singapore”,
South Korea – Starbucks Korea CEO Sohn Jeong-hyun has been dismissed following backlash over a promotional campaign that drew criticism for allegedly referencing painful moments
Singapore – Google and the Ministry of Digital Development and Information (MDDI) have announced an expanded collaboration with the Singapore Government through a new National
Hong Kong – Wellcome has launched a new campaign, “Love in Every Case”, aimed at positioning its Wellcome app as a key destination for case
