Indonesia – Mastercard has launched its ‘Artist Accelerator SEA’ programme in partnership with TikTok’s SoundOn, bringing its global music talent development platform to Southeast Asia
Hong Kong – Fashion Walk has launched a neighbourhood-wide marketing initiative titled “Paterson Vibe”, bringing together local and international brands in Causeway Bay’s Paterson Street
Hong Kong – French luxury fragrance house Diptyque has unveiled an international communications platform marking the reinvention of its iconic classic candle, centring on a
Malaysia – MARKETECH APAC has officially announced the finalists for the inaugural Content Marketing Awards Asia Pacific (CMAA) 2026, highlighting standout campaigns, brands, agencies, and
Vietnam – Suntory PepsiCo Vietnam has launched a new campaign for TEA+, repositioning its leading RTD tea brand to appeal to younger Vietnamese consumers by
South Korea – INNOCEAN has launched its LEAVE ZERO TRACE “Leave No Broth” campaign, introducing a new initiative to tackle pollution caused by hikers who
Singapore – Zendesk has appointed Tifenn Dano Kwan as Chief Marketing Officer, where she will oversee the company’s global marketing organisation, with a focus on
Thailand – Sappe Public Company Limited (SAPPE), the Thailand-based beverage maker known for its “snackable drinks” and functional beverages, has launched a global campaign for
China – Duolingo has generated widespread attention in China after a campaign featuring the fictional resignation of its mascot attracted job offers from more than
Thailand – CP AXTRA, the operator of wholesaler-retailer Makro and Lotus’s, has signed a Memorandum of Cooperation (MoC) with Ayala Corporation to strengthen mall development
